Ministry of Education
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Dr Reena Malik

vidwan id: 381451
Female

Assistant Professor, Chitkara Business School
Chitkara University, Punjab

Orchid Icon 0000-0002-1645-3667 Google Scholar Icon 57208468670 Researcher Icon IQS-6794-2023 Google Scholar Icon dQcqXZ8AAAAJ

Expertise

  • Business

Publications

Total Articles 22
Books 0
Proceedings 0

Publications

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Scopus

Citations 33
h-index 3

CrossRef

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Citations 46
h-index 3
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Professional Recognition

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Bio

Business

Personal Details

  • Female
  • Assistant Professor , Chitkara University, Punjab
  • Chitkara Business School , Chitkara University, Punjab
Ph.D
Other Institute 2018
Master's in Arts
Kurukshetra University 2017
Master's in Commerce
Kurukshetra University 2014
MBA
Other Institute 2009
Bachelor in Commerce
Other Institute 2007
Assistant Professor Nov 2020 – Present
Chitkara University, Punjab | Chitkara Business School
Assistant Professor Jan 2015 – Nov 2020
JAN NAYAK CHAUDHARY DEVI LAL MEMORIAL COLLEGE, SIRSA

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Co-Authors (5)

Tanvi

Dr Tanvi Jindal

Chitkara University, Punjab

Hardik

Dr Hardik Bhadeshiya

The Maharaja Sayajirao University of Baroda

Prashant

Dr Prashant Chaudhary

Dr. Vishwanath Karad Mit World Peace University

Rajkumar

Mr Rajkumar K

National Engineering College, Thoothukkudi

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Mr Shenbagharaman A

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Scholarly Work

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SYSTEM TO HEAT AND COOL LIQUID IN A VESSEL

Reena Malik
Engineering and Technology Patent No. : 202311002073 Filed : 10-01-2023
Published : 13-01-2023 Published

MEDICINAL HAIR OIL COMPOSITION COMPRISING HERBAL INGREDIENTS

REENA MALIK
Medical and Health Sciences Patent No. : 202211028367 Filed : 17-05-2022
Published : 16-12-2022 Published

Data extracting smart system to evaluate products

Reena Malik
Engineering and Technology Patent No. : 364222-001 Filed : 16-05-2022
Published : 30-09-2022 Published

ROLE OF DIGITAL MARKETING USING LATEST TECHNOLOGY SCOPE OPPORTUNITIES AND CHALLENGES

Dr. Parin Somani
Arts and Humanities Patent No. : 202211021192 Filed : 08-04-2022
Published : 15-04-2022 Published

THE EFFECT OF BITCOIN & CRYPTOCURRENCY ON DIGITAL MARKETING & BUSINESSES

REENA MALIK
Arts and Humanities Patent No. : 202211011145 Filed : 02-03-2022
Published : 11-03-2022 Published

HUMAN RESOURCE DEVELOPMENT PRACTICES AND EMPLOYEE PRODUCTIVITY IN THE BANKING SECTOR

Dr. Parin Somani
Arts and Humanities Patent No. : 202241009518 Filed : 23-02-2022
Published : 04-03-2022 Published

BOTTLE FOR NAIL PAINT CUM NAIL REMOVER

Tanvi Jindal
Engineering and Technology Patent No. : 356400-001 Filed : 10-01-2022
Published : 25-01-2023 Granted

MULTIUSE DIARY

Reena Malik
Engineering and Technology Patent No. : 356248-001 Filed : 06-01-2022
Published : 16-02-2024 Granted

FEEDING BOTTLE CUM STORAGE BOX

NITISH ARORA
Engineering and Technology Patent No. : 355612-001 Filed : 16-06-2021
Published : 18-12-2021 Granted

Scholarly Publications

Augmenting Customer Retention Through Big Data Analytics

Open Access
book
Year: 2024. Pages: 377 .
Authors: Reena Malik, Ambuj Sharma, Prashant Chaudhary

Transforming Education with Virtual Reality

Open Access
book
Year: 2024. Pages: 432 .
Authors: Reena Malik , Ambuj Sharma ,Prashant Chaudhary

Adoption of NFTs and cryptocurrency in marketing

Open Access
Book
Year: 2024. Pages: 1-294 .
Authors: Reena Malik, Jyoti Verma, Prashant Chaudhary, Ambuj Sharma
DOI 10.4018/979-8-3693-1392-3

Culture and its influence on elements of marketing mix

Open Access
book chapter
Year: 2023. Pages: 123-130 .
Authors: Reena Malik .,
DOI 10.4018/978-1-6684-8312-1.ch009

Roles of Cloud Computing and Internet of Things in Marketing Management: A Critical Review and Future Trends

Open Access
Conference Paper
Year: 2023. Volume: 290 , Pages: 165-173 .
Authors: Sujay Mugaloremutt Jayadeva ., Alim Al Ayub Ahmed ., Reena Malik ., Asmat Ara Shaikh ., Md. Nur-E-Alam Siddique ., Mohd Naved .,
DOI 10.1007/978-981-19-0108-9_18
26 11

Organizational Behavior & Management

Open Access
book
Year: 2022.
Authors: Dr. Reena Malik

E Marketing Using Advanced Technology

Open Access
book
Year: 2022.
Authors: Dr. Reena Malik

The Recent Advancements in the Wireless Security and Smart Grid Technology in Protecting the Ecological aspects for better Future Generation-Analysis through Structural Equation Modeling

Open Access
Conference Paper
Year: 2022. Pages: 90-94 .
Authors: Syed Jamaesha S.;Rajkumar K.;Shenbagharaman A.;Malik R.;Nagarjuna P.;Kuchhal S.
DOI 10.1109/ICIPTM54933.2022.9754132