Thanalakshmi M
vidwan id: 373832
Assistant Professor, Department of Management Studies
Francis Xavier Engineering College
Expertise
- Business, Finance
Publications
Publications
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Scopus
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1
CrossRef
Citations
9
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1
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Community & Membership
NBA
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Bio
Marketing Management
Personal Details
- Female
- Assistant Professor , Francis Xavier Engineering College
- Department of Management Studies, Francis Xavier Engineering College
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Co-Authors (2)
Nehru College of Engineering and Research Centre, Pambady
St Mother Theresa Engineering College
Scholarly Work
Impact of Influencer Marketing on buying behavior of Generation Z in Thoothukudi
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Research Scholar
0
2023 - Ongoing
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