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Dr GEETA KESAVARAJ

vidwan id: 372616
Female

Associate Professor, School of Management
Vel Tech Rangarajan Dr. Sagunthala R & D Institute of Science & Technology, Chennai

Expertise

  • Art

Publications

Total Articles 34
Books 0
Proceedings 0

Publications

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Scopus

Citations 0
h-index 0

CrossRef

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Citations 2
h-index 1
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Professional Recognition

2014

Senior Women Educator & Scholar Award

National Foundation of Entrepreneurship

Community & Membership

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Institute For Engineering Research and Publishing (IFERP)

2023
Professional

National Institute of Personnel Management

2023
Lifetime

Bio

Management

Personal Details

  • Female
  • Associate Professor , Vel Tech Rangarajan Dr. Sagunthala R & D Institute of Science & Technology, Chennai
  • 400 Feet Outer Ring Road, New Vellanur, Tamil Nadu, India
MBA., M.Phil., Ph.D.
Other Institute 2010
Associate Professor Jul 2017 – Present
Vel Tech Rangarajan Dr. Sagunthala R & D Institute of Science & Technology, Chennai | School of Management

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Co-Authors (1)

RAVICHANDRA

Mr RAVICHANDRA BS

Vardaman College of Engineering, Rangareddy

Scholarly Work

To study the effect of Workforce Diversity towards Organizational performance with special reference to Educational institutions in Chennai

Funding Agency: Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology

Principal Investigator

10,000

2023 - Ongoing

Ongoing
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Scholarly Publications

Factors Influencing Retail Consumers' Decision to Purchase Environmentally Friendly Apparel

Open Access
article
Authors: Ravichandra BS and Dr. Geeta Kesavaraj

An Investigation on Influence of Product Characteristics on Impulse Buying Behaviour of Online Apparel Shoppers

Open Access
article
Authors: Ravichandra BS and Dr. Geeta Kesavaraj

Impact of Perception Attributes on Employer Branding in IT Industry with Reference to Final Year Engineering Students

Open Access
article

Employer Branding and Decision-Making Process of Final Year Engineering Students Towards IT Companies in Hyderabad City

Open Access
article
Authors: Ms. Shabanabi and Dr. Geeta Kesavaraj

An Extensive Analysis of Employee Branding

Open Access
article
Authors: Ms. Shabanabi and Dr. Geeta Kesavaraj

Examining the Interceding role of E-Satisfaction on E-loyalty Development of Online Home Appliances shoppers

Open Access
conference paper
Authors: Mr. Ravichandra BS, Dr. Geeta Kesavaraj

Effective Workplace Restructuring Strategy Amidst Global Crisis

Open Access
conference proceedings

Social Media – A Key Pathway to Marketing Analytics

Open Access
conference paper
Authors: C. Immaculate Priya and Geeta Kesavaraj
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