Dr GEETA KESAVARAJ

Female

Associate Professor, School of Management
Vel Tech Rangarajan Dr. Sagunthala R & D Institute of Science & Technology, Chennai

Expertise

Publications

Total Articles 34

Books 0

Proceedings 0

Publications

Scopus

Citations 0

h-index 0

CrossRef

Citations 2

h-index 1

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Professional Recognition

2014

Senior Women Educator & Scholar Award

National Foundation of Entrepreneurship

Community & Membership

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Institute For Engineering Research and Publishing (IFERP)

2023

Professional

National Institute of Personnel Management

2023

Lifetime

Bio

Management

Personal Details

Female
Associate Professor , Vel Tech Rangarajan Dr. Sagunthala R & D Institute of Science & Technology, Chennai
400 Feet Outer Ring Road, New Vellanur, Tamil Nadu, India

MBA., M.Phil., Ph.D.

Other Institute 2010

Associate Professor Jul 2017 – Present

Vel Tech Rangarajan Dr. Sagunthala R & D Institute of Science & Technology, Chennai | School of Management

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Ms Koyel Mukherjee

Junior Research Fellow

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Assistant Professor

Dr Puneeta Sharma

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Dr Akhileshwara Mishra

Assistant Professor (Grade-II)

Organisations (454+)

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Associate Professor

Assistant Professor

Associate Professor

Associate Professor

Dean

Assistant Professor

Assistant Professor

Associate Professor

Assistant Professor

Assistant Professor

Co-Authors (1)

Mr RAVICHANDRA BS

Vardaman College of Engineering, Rangareddy

Scholarly Work

To study the effect of Workforce Diversity towards Organizational performance with special reference to Educational institutions in Chennai

Funding Agency: Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology

Principal Investigator

10,000

2023 - Ongoing

Ongoing

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Scholarly Publications

Factors Influencing Retail Consumers' Decision to Purchase Environmentally Friendly Apparel

Open Access

article

Year: 2023. Volume: 13 , Pages: 1679-1686 .

Authors: Ravichandra BS and Dr. Geeta Kesavaraj

10.52789/eel.vl3i3.491

An Investigation on Influence of Product Characteristics on Impulse Buying Behaviour of Online Apparel Shoppers

Open Access

article

Year: 2023. Volume: 17 , Pages: 79-84 .

Authors: Ravichandra BS and Dr. Geeta Kesavaraj

Impact of Perception Attributes on Employer Branding in IT Industry with Reference to Final Year Engineering Students

Open Access

article

Journal of Informatics Education and Research. Year: 2023. Volume: 3 .

Authors: Ms. Shabanabi and Dr. Geeta Kesavaraj

10.52783/jier.v3i2.101

Employer Branding and Decision-Making Process of Final Year Engineering Students Towards IT Companies in Hyderabad City

Open Access

article

Year: 2023. Volume: 13 , Pages: 1608-1617 .

Authors: Ms. Shabanabi and Dr. Geeta Kesavaraj

10.52783/jier.v3i2.101

An Extensive Analysis of Employee Branding

Open Access

article

Year: 2023. Volume: 52 , Pages: 300-304 .

Authors: Ms. Shabanabi and Dr. Geeta Kesavaraj

Examining the Interceding role of E-Satisfaction on E-loyalty Development of Online Home Appliances shoppers

Open Access

conference paper

Year: 2022.

Authors: Mr. Ravichandra BS, Dr. Geeta Kesavaraj

Effective Workplace Restructuring Strategy Amidst Global Crisis

Open Access

conference proceedings

Year: 2022. Volume: Vol 4 , Pages: 544 - 550 .

Authors: Dr. Geeta Kesavaraj

Social Media – A Key Pathway to Marketing Analytics

Open Access

conference paper

Year: 2022. Volume: Vol 1 , Pages: 263 - 276 .

Authors: C. Immaculate Priya and Geeta Kesavaraj

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