Publications

Total Articles 20
Books 0
Proceedings 0

Publications

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Scopus

Citations 7
h-index 1

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Professional Recognition

2018

Best paper award

University of Delhi
2017

Best Paper Award

RDIAS, Rohini, Delhi
2016

Best paper award

RDIAS Rohini
2024

Best Paper Award

RDIAS, Rohini Delhi

Community & Membership

2021

Research Commitee

Research Coordinator
2020

Seminar and Conference Committee

InCharge
2019

Eco-club committee

Member
2018

Cultural Commitee

InCharge
2023

NAAC

CONVENOR
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Bio

I am Dr. Rekha. I have a total experience of more than18 years. I obtained a doctoral degree in management PhD from Uttarakhand Technical University, Dehradun in the year 2018. My doctoral work included a cross-functional juncture of digital marketing and consumer behaviour. I have done my master in business administration (MBA) with marketing specialization in 2005 scoring 77% marks and graduated in science in 2003 with 66% marks. I also qualified UGC NET (Management) in 2005. Beside this, I ha

Personal Details

  • Female
  • Nangal Thakran, Nangal Thakuran Village, Delhi, India
PhD
Other Institute 2018
Digital Marketing Certificate
Other Institute 2015
MBA
Other Institute 2005
BSC
Other Institute 2003
Associate Professor Aug 2023 – Nov 2024
Maharaja Surajmal Institute | Department of Business Administration
Associate Professor Jan 2021 – Jul 2021
Shree Guru Gobind Singh Tricentenary University, Gurgaon
Assistant Professor Aug 2011 – Jan 2021
Banarasi Das Chandiwala Institute of Professional Studies
Assistant Professor Aug 2010 – Jul 2011
Dronacharya College of Engineering
Assistant Professor Jul 2009 – Jul 2010
DELHI SCHOOL OF PROFESSIONAL STUDIES AND RESEARCH, NORTH WEST DELHI | Management
Lecturer Apr 2008 – Jul 2009
Netaji School of Business Management
Lecturer Aug 2006 – Sep 2007
Netaji School of Business Management

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Scholarly Work

Research Supervisor

Funding Agency: Un academy

Research Supervisor

60,000

2022 - 2022

Completed
Consultant to Madhu Enterprises

Funding Agency: Madhu Enterprises

Chief Consultant

300,000

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Scholarly Publications

Consumers’ Attitude towards Mobile Marketing: an empirical investigation.

Open Access
article
Authors: Dr. Rekha Dahiya & Dr. Pooja

Advertising and Brand Management

Open Access
book
Authors: Dr. Rekha Dahiya

Barriers to Digital Media Adoption: An Indian Car Buyers' Perspective.

Open Access
article
Authors: Dr. Rekha & Dr. Aparna

A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market

Open Access
article

Investigating Indian Car Buyers’ Decision to Use Digital Marketing Communication: An Empirical Application of Decomposed TPB.

Open Access
article

Digital Vs. Traditional Channels of Communication: Customer Profiling in Indian Passenger Car Market

Open Access
conference paper
Authors: Dr. Rekha

Impact of Value Proposition of Digital Marketing Communication on Car Buyers’ Attitude: An Application of Neil Rackham’s Model

Open Access
article
Authors: Rekha Dahiya, Dr. Aparna & Dr. Ajay Kr. Chauhan

Identifying the Indian Car Buyer Segments Using Digital Channels of Communication: An Application of Cluster Analysis

Open Access
article