Dr Bilal Mustafa Khan

vidwan id: 36213

Male

Associate Professor, Department of Business Administration
Aligarh Muslim University

50262125600

Expertise

Business, Finance

Publications

Total Articles 7

Books 0

Proceedings 0

Publications

Scopus

Citations 131

h-index 5

CrossRef

Citations 20

h-index 2

Google Scholar

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Professional Recognition

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Community & Membership

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Bio

Finance,General Management

Personal Details

Male
Associate Professor , Aligarh Muslim University
Aligarh Muslim University, Aligarh

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Associate Professor Jan 1999 – Present

Aligarh Muslim University | Department of Business Administration

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Mr G V Vigneshwara Swamy

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Organisations (660+)

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Prof Bhanu Prakash Singh

Professor

Mr Mohd Mohsin

Associate Professor

Prof Brij Bhushan Singh

Professor

Prof Badar Ahmad

Professor

Prof Naheed Nizami

Professor

Dr Ayesha Farooq

Professor

Prof Prof. Aasim Zafar

Professor

Prof Ameer Azam

Professor

Prof Mohd Azam Haseen

Associate Professor

Dr Mohd Azam Khan

Associate Professor

Co-Authors (2)

Dr Ayesha Farooq

Aligarh Muslim University

Dr REHAN HUSAIN

Birla Institute of Technology and Science

Scholarly Work

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Scholarly Publications

The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social-media

Open Access

Article

GLOBAL BUSINESS AND ORGANIZATIONAL EXCELLENCE. Year: 2022. Volume: 41 , Issue: 4 , Pages: 48-67 .

Authors: Husain R.;Ahmad A.;Khan B.M.

10.1002/joe.22156

The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands

Open Access

Article

Year: 2022. Volume: 9 , Issue: 1 .

Authors: Husain R.;Ahmad A.;Khan B.M.

10.1080/23311975.2022.2034234

Understanding Consumer Responses Towards Social Media Advertising and Purchase Intention Towards Luxury Products

Open Access

Book Chapter

Year: 2022. Pages: 95-118 .

Authors: Ahmad A.;Khan B.M.

Measuring brand equity of foreign fashion apparels in the Indian market

Open Access

Article

Year: 2017. Volume: 10 , Issue: 1 , Pages: 26-42 .

Authors: Khan S.;Khan B.M.

10.1504/JGBA.2017.081533

Importance of 'brand loyalty, brand awareness and perceived quality parameters' in building brand equity in the Indian pharmaceutical industry

Open Access

Article

Journal of Medical Marketing. Year: 2012. Volume: 12 , Issue: 2 , Pages: 81-92 .

Authors: Panchal S.K.;Khan B.M.;Ramesh S.

10.1177/1745790412440569

Influence of advertising led brand personality consumer congruity on consumer's choice: Evidence from Indian apparel market

Open Access

Article

International Journal of Enterprise Network Management. Year: 2012. Volume: 5 , Issue: 2 , Pages: 176-196 .

Authors: Khan B.M.;Farhat R.

10.1504/IJENM.2012.047619

Human resource management: An Islamic perspective

Open Access

Article

Year: 2010. Volume: 2 , Issue: 1 , Pages: 17-34 .

Authors: Khan B.;Farooq A.;Hussain Z.

10.1108/17574321011037558