Ministry of Education
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Dr Vivek Mishra

vidwan id: 359150
Male

Assistant Professor, Birla School of Management
Birla Global University

Orchid Icon 0000-0002-8704-1360 Google Scholar Icon 57209579215 Researcher Icon ABR-1462-2022 Google Scholar Icon o7eQN9QAAAAJ

Expertise

  • Management

Publications

Total Articles 2
Books 0
Proceedings 0

Publications

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Scopus

Citations 8
h-index 1

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Citations 0
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Bio

Gen Z Consumer Research, Brand Management

Personal Details

  • Male
  • Assistant Professor , Birla Global University
  • Birla School of Management,Birla Global University
PhD
Other Institute 2022
Assistant Professor Oct 2022 – Present
Birla Global University | Birla School of Management

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Co-Authors (2)

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Prof Biswajit Das

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Scholarly Work

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Scholarly Publications

Supply Chain Transformation Through Digital Servitization in Manufacturing Sector

Open Access
Conference Paper
Year: 2023. Pages: 571-579 .
Authors: Mishra V.;Bisoyi B.;Das B.;Satpathy I.;Gupta A.
DOI 10.1007/978-981-19-4388-1_48
1

Facilitators of e-tail patronage behavior among generation z consumers.

Open Access
Article
Indian Journal of Marketing. Year: 2019. Volume: 49 , Issue: 4 , Pages: 20-36 .
Authors: Mishra V.;Das B.
DOI 10.17010/ijom/2019/v49/i4/142974
7