Publications

Total Articles 29
Books 0
Proceedings 0

Publications

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Scopus

Citations 3
h-index 1

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Citations 2
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Professional Recognition

2018

Global outreach Education award for Excellence in Faculty in Marketing management

Reddino( Research development innovation) ISO UQ 8838
2024

Shiksha Ratan Award

Taxila Business School
2024

Outstanding Academician Award

University of Rajasthan

Community & Membership

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ICFAI University Jaipur

2025
PhD Thesis Evaluation and Viva Voce examiner

Department of Business Administration, University of Rajasthan

2020
Board of Studies Member

Department Of ManagementUniversity Of Engineering And Management (UEM) Jaipur

2018
Board Of Studies Member

Shanlax International Journal Of Education ISSN 2320-2653, UGC Approved Number 44213

2018
Editorial Board Member

ABEED (Association for Business Education & Entrepreneurship Development

2011
Member Research Wing

Bio

Business Administration

Personal Details

  • Female
  • Department of Business Administration, St. Xaviers College Jaipur
M. Com
University of Rajasthan 2017
PhD
University of Rajasthan 2012
MBA
Other Institute 2005
Head of the Department Jun 2020 – May 2025
St. Xaviers College Jaipur | Department of Business Administration
Assistant Professor Jul 2015 – May 2020
St. Xaviers College Jaipur
Assistant Professor Jan 2009 – Jun 2012
Suresh Gyan Vihar Univeristy, Jaipur

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Vaishali

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Scholarly Work

Awareness Level of Health Care and Private Multispecialty Hospitals In Jaipur’ Project Of Bureau Of Rajasthan Market Research For C K Birla Hospital,

Funding Agency: NA

Advisor and Research Analyst

0

2018 - 2018

Completed
Socio Economic Baseline Survey Report’, Rajasthan Secondary Towns Development Investment Sector Program (RSTDISP) With Asian Development Bank Ltd

Funding Agency: NA

Advisor and Research Analyst

0

2018 - 2018

Completed

An empirical Analysis of Digital Marketing and its impact on customer perception: With special reference to online shoppers

University Suresh Gyan Vihar University
Year 2022

Impact of Mergers on Indian Banking Sector: A Case study of SBI

University Amity Business School, Amity University , Gurugram
Year 2024

The Impact of IT Enabled Digital Transformation on Tourism Sector: A Study in Jammu and Kashmir, India

University Amity Business School , Amity University , Gururgam, Haryana
Year 2025

A SYSTEM FOR EVALUATING PARALLEL AND SERIAL MEDIATING ROLE OF ETHICS IN SELLING AND INTERNAL MARKETING

1 . Dr. Sanjay Gour 2 . Dr. R. S. Rai 3 . Dr. Lavika Jharoli 4 . Dr. Leena Sharma 5 . Dr. Mahua Bose 6 . Dr. Mairaj Salim 7 . Dr. Asma Zaheer
Engineering and Technology Application No. : 202211057388 Filed : 07-10-2022
Published : N/A Published

PORTFOLIO MANAGEMENT AND INVESTMENTS IN INTERCONNECTED STOCK EXCHANGE OF INDIA LTD

1 . Dr.R.Annadurai 2 . Dr.L.Sumathy 3 . Dr. Mahua Majumdar Bose 4 . Dr Leena Sharma 5 . Dr. W. Saranya 6 . Dr Padmaja DV 7 . Dr. Syed Shakir 8 . Mr. Kumar 9 . Dr.S.NAGASUNDARAM 10 . Dr.D .D.Paul Dhinakarn
Engineering and Technology Application No. : 202241001297 Filed : 10-01-2022
Published : N/A Published

Scholarly Publications

Elements of Marketing Management

Open Access
book

An Evaluation of Strategies Adopted by Heritage Hotels Rajasthan in Terms of Competition: With Reference to Pink City Jaipur An Evaluation of Strategies Adopted by Heritage Hotels

Open Access
article
Authors: Mandeep Kumar, Dr. Deep Kumar Mathur, Dr. Leena Sharma, Harshit Sharma

The comparative performance measure of selected mutual fund: with reference to Jenson, Sharpe and Treyanor Ratio Model

Open Access
article
Authors: Amit Sharma , Manish Dwivedi, Dr. Leena Sharma

Enhancing Customer Service in India's Digital Era: Benefits and Challenges of AI Chatbots

Open Access
book chapter
Authors: Leena Sharma , Rhytm Mukerjee , Preeti Sharma

Analysis of Social Media Platform on Tourism Destination Planning: With Reference to Heritage Hotels in Jaipur, Rajasthan

Open Access
article
Authors: Mandeep Kumar, Dr. Deep Kumar Mathur, Dr. T. K Jain, ,Dr. Leena Sharma

• Artificial Intelligence in the Indian Banking Sector: A transformative path forward

Open Access
book chapter
Authors: Dr. Leena Sharma , Dr. Mahua Majumdar

Management Thoughts and Business Leaders

Open Access
book
Authors: Dr. Leena Sharma;Dr. Pradeep Sharma

Social media Influencers: Present Scenario and the Road Ahead

Open Access
article
Authors: Amit Sharma, Dr. Manish Dwivedi, Dr. Leena Sharma, Dr Vandana Sharma