Ministry of Education
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Dr Tripti Dhote

vidwan id: 343550
Female

Assistant Professor, Department of Management
Symbiosis International University, Pune

Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

Publications

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Scopus

Citations 4
h-index 1

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Citations 19
h-index 2
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Bio

Management

Personal Details

  • Female
  • Assistant Professor , Symbiosis International University, Pune
  • Department of Management, Symbiosis International University
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Assistant Professor Jan 2012 – Present
Symbiosis International University, Pune | Department of Management

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Scholarly Work

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Scholarly Publications

Mahindra Electric Cars: Challenges of Driving a Revolution in the Indian Market

Open Access
ARTICLE
Asian Journal of Management Cases. Year: 2023. Volume: 20 , Pages: 35-46 .
Authors: Tripti Dhote ., Juhi Mandot .,
DOI 10.1177/09728201211035038
4

Disrupting the traditional marketing process and decision making using augmented and virtual reality

Open Access
CONFERENCE
Year: 2022. Pages: 362-366 .
Authors: Rajsee Sharma ., Tripti Dhote .,
DOI 10.1109/DASA54658.2022.9765154

Studying celebrity engagement on social media: An Indian experience

Open Access
BOOK
Year: 2021. Pages: 1497-1513 .
Authors: Tripti Dhote .,
DOI 10.4018/978-1-7998-9020-1.ch073

Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms

Open Access
BOOK
Year: 2021. Pages: 23-44 .
Authors: Tripti Prabhakar Dhote .,
DOI 10.1007/978-981-15-9724-4_2
2

Coping with the challenges posed by GAFA and other digital disruptors: Can advanced technologies help the banking sector?

Open Access
Article
Year: 2020. Volume: 9 , Issue: 2 , Pages: 2196-2199 .
Authors:
4

Long-duration Storytelling: Study of Factors Influencing Retention Ability of Brands

Open Access
ARTICLE
Journal of Creative Communications. Year: 2019. Volume: 14 , Pages: 31-53 .
Authors: Tripti Dhote ., Vishal Kumar .,
DOI 10.1177/0973258618822871
10

Profitable Programming Can Still Be Ethical

Open Access
ARTICLE
Year: 2018. Volume: 33 , Pages: 218-220 .
Authors: Tripti Dhote .,
DOI 10.1080/23736992.2018.1509615
1

Evaluating the relevance of contextual hyper- advertising on social media: An empirical study

Open Access
BOOK
Year: 2018. Pages: 1600-1609 .
Authors: Dhote Tripti ., Zahoor Danish .,
DOI 10.4018/978-1-5225-5187-4.ch080