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Ms Riya Sharma

vidwan id: 330568
Female

Associate Professor, Department of Business Administration
Maharaja Agrasen Institute of Management Studies

Expertise

  • Business

Publications

Total Articles 13
Books 0
Proceedings 0

Publications

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Bio

Marketing and Consumer Behaviour

Personal Details

  • Female
  • Associate Professor , Maharaja Agrasen Institute of Management Studies
  • C 2/21, Prashant Vihar, Sector 14
MPhil
Other Institute 2008
NET
University Grant Commission 2005
MBA
GGS Indraprashta University 2003
Associate Professor Aug 2004 – Present
Maharaja Agrasen Institute of Management Studies | Department of Business Administration

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Co-Authors (2)

Bharti

Dr Bharti Chaudhary

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Ms Shweta Rastogi

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Scholarly Work

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Scholarly Publications

Investigating The Role of Sensory Marketing for Studying the Consumer Response

Open Access
conference proceedings
Authors: Riya Sharma

Resilient Business Strategies in turbulent times

Open Access
book
Authors: Riya Sharma

The Effect of Music as a Sensory Cue on Consumer Responses - A Literature Review Analysis and Research Agenda

Open Access
book chapter
Authors: Riya Sharma

Impact of Social Media Marketing on Consumer Buying Behaviour

Open Access
book chapter
Authors: Riya Sharma

A case study of the Reliance Foundation, Tata Sustainability Group, and Wipro Ltd.—a study of corporate social responsibility in India

Open Access
book chapter
Authors: Riya Sharma

Indian Industry after COVID 19: An Empirical Analysis

Open Access
book chapter
Authors: Riya Sharma

Sensory Marketing: Importance of Olfaction in a positive Retail Experience

Open Access
conference proceedings
Authors: Riya Sharma

Sensory Marketing: The Future of Retailing

Open Access
book chapter
Authors: Shweta Rastogi., Riya Sharma., Sarita Bansal Garg