Ministry of Education
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Dr Mahendra Parihar

vidwan id: 325665
Male

Associate Professor, Department of Marketing and General Management
Narsee Monjee Institute of Management Studies, Mumbai

Orchid Icon 0000-0002-4385-9777 Google Scholar Icon 57215118671

Expertise

  • Management

Publications

Total Articles 15
Books 0
Proceedings 0

Publications

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Scopus

Citations 10
h-index 2

CrossRef

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Citations 12
h-index 2
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Professional Recognition

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Bio

Economics

Personal Details

  • Male
  • Associate Professor , Narsee Monjee Institute of Management Studies, Mumbai
  • Narsee monjee institute of management studies, V. L, Pherozeshah Mehta Rd, Vile Parle West, Mumbai, Maharashtra 
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Associate Professor Jun 2019 – Present
Narsee Monjee Institute of Management Studies, Mumbai | Department of Marketing and General Management

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Co-Authors (4)

Anuja

Dr Anuja Agarwal

Somaiya Vidyavihar University, Mumbai

Nagaraju

Dr Nagaraju Dasari

Manipal University, Jaipur

Varuni

Ms Varuni Sharma

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Yashodhan

Mr Yashodhan Karulkar

Narsee Monjee Institute of Management Studies, Mumbai

Scholarly Work

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Scholarly Publications

Analysing Impact of Online Advertisement Using Internet on Consumer Buying Behaviour with Special Reference to Mobile Phone During Covid-19 and Pre-covid-19 Period

Open Access
Conference Paper
Year: 2023. Volume: 517 , Pages: 521-531 .
Authors: Mehra J.;Parihar M.
DOI 10.1007/978-981-19-5224-1_53

Intelligent Infrastructure and Transportation: A Case of Passenger Transportation System in Jaipur City of Rajasthan

Open Access
Conference Paper
Year: 2022. Volume: 235 , Pages: 11-20 .
Authors: Parihar M.;Dasari N.;Bhagwat K.
DOI 10.1007/978-981-16-2877-1_2
5 3

Smart City Solution: Enhancing Capacity Utilization of Mass Rapid Transit System (MRTS) for Economic Viability with Special Reference to Jaipur Metro Rail Network

Open Access
Conference Paper
Year: 2022. Volume: 235 , Pages: 55-67 .
Authors: Parihar M.;Dasari N.;Bhagwat K.
DOI 10.1007/978-981-16-2877-1_6
1 1

Economic Analysis of Energy Efficient Transportation in India with Special Reference to the Passenger Movement

Open Access
Conference Paper
Year: 2022. Volume: 235 , Pages: 31-40 .
Authors: Parihar M.;Bhagwat K.;Dasari N.
DOI 10.1007/978-981-16-2877-1_4
1 2

Computing Financial Performance of Road Freight Transportation (Trucking) Industry in India Using Mathematical Tool

Open Access
Conference Paper
Year: 2022. Volume: 423 LNNS , Pages: 105-111 .
Authors: Parihar M.;Dasari N.
DOI 10.1007/978-3-030-93464-4_11

Computing the Effect of Brand Passion on Consumer Behaviour

Open Access
Conference Paper
Year: 2022. Volume: 423 LNNS , Pages: 573-583 .
Authors: Karulkar Y.;Iyer G.;Gupta A.;Parihar M.
DOI 10.1007/978-3-030-93464-4_56

Implication of Cyber Security in a Digital Economy: Learning from Corporate Sector with Special Reference to BFSI

Open Access
Conference Paper
Year: 2022. Volume: 423 LNNS , Pages: 543-552 .
Authors: Ambastha A.;Desai K.;Patil P.;Chavan O.;Dodia H.;Jhawar S.;Parihar M.
DOI 10.1007/978-3-030-93464-4_53

Computing Causality Between Macro-economic Indicators and Indian Financial Markets

Open Access
Conference Paper
Year: 2022. Volume: 423 LNNS , Pages: 112-121 .
Authors: Kumar A.;Parihar M.;Bansal S.;Chavan S.;Kotadia S.;Shankar S.
DOI 10.1007/978-3-030-93464-4_12