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  • Management

Publications

Total Articles 2
Books 0
Proceedings 0

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Citations 17
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Professional Recognition

2020

Elite+Silver certification

NPTEL, IIT Kanpur

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Bio

Marketing and its allied topics

Personal Details

  • Male
  • Naramau
Ph.D.
Dayalbagh Educational Institute 2020
MBA
Pranveer Singh Institute of Technology, Kanpur 2009
Bachelor of Science
VSSD COLLEGE 2006
Assistant Professor Jan 2023 – —
ALLENHOUSE BUSINESS SCHOOL, KANPUR
Assistant Professor Dec 2019 – Jan 2023
Teerthanker Mahaveer University, Moradabad
Assistant Professor Sep 2010 – Feb 2016
SETH SRI NIWAS AGARWAL INSTITUTE OF MANAGEMENT, NARAMAU,

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Co-Authors (8)

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Scholarly Work

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Deep learning-based methodology to predict brand preference of social media influencers

Dr. Ashwani Kumar Yadav
Dr. Ashok Kumar
Dr. Mukesh Singh Tomar
Prof. (Dr.) Sanjeev Kumar Singh
Social Sciences Application No. : 202311016247 Filed : 10-03-2023
Published : 17-03-2023 Published

methodology for generating predictive model for predicting consumer purchase behaviour

offfice of he controller general of patent
designs and trade mark
Social Sciences Application No. : 202211021040 Filed : 12-03-2022
Published : 15-04-2022 Published

Scholarly Publications

Factors Responsible for Joining MLM Business and Relation of Mode of Association with Networker’s Satisfaction

Open Access
article
Authors: Ashok Kumar, Akshay Kumar Satsangi

Tropes, Gender and Emotions : The Cinematic Gaze on the depiction of Narcotics and Alcoholism in Hindi Cinema

Open Access
article
Authors: Santosh Kumar, Anurag Gautam