Dr Naga Phani Veerabhadra Babu Garikiparthi

vidwan id: 311185

Male

Associate Professor, School of Business and Management
Christ University

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Publications

Total Articles 7

Books 0

Proceedings 0

Publications

Scopus

Citations 1

h-index 1

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Bio

Consumer Behaviour, Marketing Analytics, Business Analytics

Personal Details

Male
Associate Professor , Christ University
104, Sai Priya Gardens Road, Srinivasa Nagar, Pothinamallayya Palem, Visakhapatnam, Andhra Pradesh, India

PhD

Other Institute 2015

MBA (HRM)

Other Institute 2010

MBA (MM & ITM)

Other Institute 2004

Associate Professor Jul 2024 – Present

Christ University | School of Business and Management

Assistant Professor Jun 2019 – Jun 2024

Gandhi Institute of Technology and Management | Department of Marketing

Associate Professor Aug 2017 – Jun 2019

BABA Institute of Technology & Science, P.M. Palem, Bakkannapalem Village, Madhurawada, PIN-530048 (CC-NR)

Associate Professor Jul 2015 – Jul 2017

Lovely Professional University, Jalandhar | Department of Marketing

Associate Professor Jan 2013 – Jul 2015

BABA Institute of Technology & Science, P.M. Palem, Bakkannapalem Village, Madhurawada, PIN-530048 (CC-NR)

Assistant Professor Sep 2008 – Dec 2012

Srinivasa Institute of Management Studies ( SIMS )

Lecturer - Senior Scale Aug 2004 – Aug 2008

Raghu Engineering College, Dakamarri Village, Bheemunipatnam Mandal

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Dr Boopathy Srihari

Associate Professor

Dr BOSCO PAUL ALAPATT

Associate Professor

Dr BABITA CHAUDHARY

Assistant Professor

BABITA Management Studies NCR

Assistant Professor

Associate Professor

Assistant Professor

Assistant Professor

Assistant Professor

Co-Authors (4)

Dr Aditya Kumar Singh Pundir

Professor

Dr Pushpender Sarao

Hyderabad Institute of Technology & Management

Prof Mohit Tiwari

Bharati Vidyapeeth's College of Engineering

Dr Sameer Yadav

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Scholarly Work

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A Study on Determinants of Users Intention to Continuous Usage of Online Travel Platforms in India

University GITAM (Deemed to be) University

Year 2025

ANALYSIS AND OPTIMIZATION OF SUPPLY CHAIN FINANCE MANAGEMENT BASED ON BIG DATA OF E-COMMERCE

Dr Jaydeep Ramani

Engineering and Technology Application No. : 202211053207 A Filed : 17-09-2022

Published : 07-10-2022 Published

Financial System Management of E-Commerce Sites using Machine Learning Approach to understand the Percentage of Profit

DR. ROOP RAJ DR KULDEEP AGNIHOTRI DR.K.KISHORE DR. SUDHANSU SEKHAR NANDA DR. VIVEK VYAS DR. G N P V BABU DR. S. SARAVANAN DR B.R.MANASA M.SARATHA DR. VINEET CHOUHAN PRADEEP KUMAR DR. S. VELAYUTHAM

- Application No. : 202211014158 A Filed : 16-03-2022

Published : 08-04-2022 Published

Scholarly Publications

Enhancing Human Resource Management Practices in Marketing Companies Using Dual Graph Attention Networks

Open Access

Conference Paper

Year: 2025.

Authors: Roopalatha N.;Dhanalakshmi K.;Babu G.N.P.V.;Krishna P.V.;Perada A.;Mulagapati H.K.

10.1109/ICICACS65178.2025.10968426

Examining the Technological Progress and Consumer Based Brand Equity of Indian Deemed to be Universities

Open Access

Article

Nanotechnology Perceptions. Year: 2024. Volume: 20 , Issue: S5 , Pages: 429-434 .

Authors: Kompella R.K.;Pinakapani P.;Babu G.N.P.V.

10.62441/nano-ntp.v20iS5.36

Navigating the Nexus of Travel Videos and Travel Purchase Intention: Mediation Role of Psychological Factors

Open Access

Article

International Research Journal of Multidisciplinary Scope. Year: 2024. Volume: 5 , Issue: 3 , Pages: 670-681 .

Authors: Sriramneni C.;Babu G.N.P.V.;Sriramaneni S.D.

10.47857/irjms.2024.v05i03.0967

Enhancing Brand Reliance: Unraveling the Impact of Brand Image and Trust on Online Repurchases in the Tourism Sector

Open Access

article

Year: 2024. Volume: 14 , Pages: 86-107 .

Authors: Sriramneni, Chudamani; Babu, G. N. P. V.; Sriramaneni. Suman Datta

Hybrid Artificial Ecosystem Optimization Algorithm based on Search Manager Framework for Big Data Environment

Open Access

conference-paper

Year: 2023. Pages: 892-897 .

Authors: Sarao, Pushpender;Milind, Milind;Babu, GNPV;Savaliya, RajeshKumar Rameshbhai;Devi, Mousmita;Tiwari, Mohit

An Innovative Method to Predict Real Estate Prices Using Convolutional Block Attention Module

Open Access

Conference Paper

Year: 2023. Pages: 1248-1253 .

Authors: Babu G.N.P.V.;Vijayalakshmi N.S.;Yadav S.;Manigandan E.;Gulati C.;Pundir A.K.S.

10.1109/ICOSEC58147.2023.10276179

Hybrid Artificial Ecosystem Optimization Algorithm based on Search Manager Framework for Big Data Environment

Open Access

Conference Paper

Year: 2023. Pages: 892-897 .

Authors: Sarao P.;Milind M.;Babu G.N.P.V.;Rameshbhai Savaliya R.K.;Devi M.;Tiwari M.

10.1109/ICAIS56108.2023.10073919