Ministry of Education
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Dr Nazim Sha S

vidwan id: 306734
Male

Assistant Professor, Department of Management Studies - KTR
S R M Institute of Science & Technology, Chennai

Orchid Icon 0000-0001-5769-067X Google Scholar Icon 57209240158 Researcher Icon AHI-6879-2022

Expertise

  • Management

Publications

Total Articles 9
Books 0
Proceedings 0

Publications

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Scopus

Citations 5
h-index 1

CrossRef

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Citations 0
h-index 0
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Professional Recognition

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Community & Membership

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Bio

Marketing, Digital Marketing, HR, Consumer Behavior, Brand Management

Personal Details

  • Male
  • Assistant Professor , S R M Institute of Science & Technology, Chennai
  • KN47B, TC 48/5294, Kallattunagar, Manacaud P.O, Trivandrum, Kerala-695009
PhD
Other Institute 2021
Assistant Professor Mar 2022 – Present
S R M Institute of Science & Technology, Chennai | Department of Management Studies - KTR

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Co-Authors (5)

Ilankadhir

Dr Ilankadhir M

S R M Institute of Science & Technology, Chennai

Kumarasamy

Dr Kumarasamy p

Dhanalakshmi Srinivasan University

Kumar

Dr Kumar N

S R M Institute of Science & Technology, Chennai

Noble Kennedy

Dr Noble Kennedy E

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Rajeswari

Dr Rajeswari M

Indian Maritime University

Scholarly Work

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Scholarly Publications

Economic Impact of Employment Generation Policies in India and Rural Poverty Alleviation: An Analytical Review

Open Access
Book Chapter
Year: 2024. Volume: 223 , Pages: 265-272 .
Authors: Kumari B.S.;Kumar N.;Sha S.N.;Javad K.P.A.;Thamilmani R.;Sivasubramanian K.
DOI 10.1007/978-3-031-51997-0_22

E-commerce Strategies in the Digital Age Enhancing Customer Experience and Market Reach

Open Access
Conference Paper
Year: 2024.
Authors: Thinesh Kumar M.;Kumar N.;Nazim Sha S.;Noble Kennedy E.;Ilankadhir M.
DOI 10.1109/ACCAI61061.2024.10602006

Evaluating the New Age of Digital Technologies for Sustainable Higher Education Through Empirical Investigation in India

Open Access
book-chapter
Year: 2024. Pages: 151-174 .
Authors: E. Noble Kennedy;S. Nazim Sha;M. Ilankadhir;N. Kumar;P. Kumarasamy;K. Sivasubramanian
DOI 10.4018/979-8-3693-5673-9.ch006

Impact of underdog narrative advertising strategy on brand positioning and customer purchase intentions

Open Access
Article
Year: 2019. Volume: 8 , Issue: 3 , Pages: 3208-3213 .
Authors: Nazim Sha S.;Rajeswari M.
DOI 10.35940/ijrte.C4667.098319

Creating a brand value and consumer satisfaction in E-commerce business using artificial intelligence with the help of vosag technology

Open Access
Article
Year: 2019. Volume: 8 , Issue: 8 , Pages: 1510-1515 .
Authors: Nazim Sha S.;Rajeswari M.
5

The efficiency of television advertising and their influence on consumers

Open Access
Article
Year: 2019. Volume: 8 , Issue: 1 , Pages: 865-871 .
Authors: Nazim Sha S.;Rajeswari M.

The efficiency of social media in political campaigns and their influence on deciding the policymakers

Open Access
Article
Year: 2019. Volume: 8 , Issue: 7 , Pages: 1477-1484 .
Authors: Nazim Sha S.;Rajeswari M.

Role of an Hr in improving the employee’s performance and commitment towards the organization

Open Access
Article
International Journal of Engineering and Advanced Technology. Year: 2019. Volume: 8 , Issue: 4 , Pages: 463-470 .
Authors: Nazim Sha S.;Rajeswari M.