Ministry of Education
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Dr Gayathri R

vidwan id: 293651
Female

Assistant Professor, Department of MBA
Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur

Orchid Icon 0000-0001-9406-0191 Google Scholar Icon 57196939375 Google Scholar Icon 8opubpcAAAAJ

Expertise

  • Management

Publications

Total Articles 13
Books 0
Proceedings 0

Publications

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Scopus

Citations 4
h-index 1

CrossRef

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Citations 1
h-index 1
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Professional Recognition

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Community & Membership

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Bio

Economics

Personal Details

  • Female
  • Assistant Professor , Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur
  • SASTRA Deemed University, Tirumalaisamudram
PhD
Bharathidasan University 2013
Assistant Professor Jul 2016 – Present
Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur | Department of MBA

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Scholarly Work

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Scholarly Publications

Exploring the EWOM Impact on End Users Towards Online Snack Purchases: A PLS SEM Approach

Open Access
Conference Paper
Year: 2022.
Authors: Vijayabanu C.;Gayathri R.;Theresa C.;Karthikeyan S.;Chandrasekar V.
DOI 10.1109/IRTM54583.2022.9791809

Service quality assessment in city union bank with special reference to trichy and thanjavur

Open Access
Article
Year: 2019. Volume: 8 , Issue: 10 , Pages: 3540-3543 .
Authors: Gayathri R.;Vijayabanu C.;Theresa C.;Delina G.

Consumer Perception towards Consumer Ethnocentrism

Open Access
Conference Paper
Year: 2018.
Authors: Vijayabanu;Gayathri R.;Saiprashanthi S.;Paarvathi S.
DOI 10.1109/ICCTCT.2018.8550988
1

Linear regression model fit for internal marketing and customer relationship management

Open Access
Conference Paper
Year: 2018. Pages: 927-932 .
Authors: Therasa C.;Banu C.V.;Gayathri R.;Gopalakrishnan S.;Manikandan S.
DOI 10.1109/ISS1.2017.8389314
1 2

Strategic thinking-e-detailing for the pharmaceutical industry-a case study

Open Access
Article
Year: 2018. Volume: 11 , Issue: 3 , Pages: 1255-1258 .
Authors: Vijayabanu C.;Gayathri R.;Sai Prashanthi S.;Subalakshmi G.
DOI 10.5958/0974-360X.2018.00234.2

Optimal sizing of capacitors in radial distribution system using improved harmony search algorithm

Open Access
Conference Paper
Year: 2018.
Authors: Karthikaikannan D.;Gayathri R.;Niranjana R.;Priyadharshni S.
DOI 10.1109/ICSCAN.2018.8541170

Financial vitality of the pharma companies in India

Open Access
Review
Year: 2018. Volume: 11 , Issue: 6 , Pages: 2715-2718 .
Authors: Gayathri R.;Aravindh S.;Dhivya S.;Gowsalya R.
DOI 10.5958/0974-360X.2018.00501.2