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Dr Dhanashree Nagar

vidwan id: 287376
Female

Associate Professor,

Expertise

  • Management

Publications

Total Articles 95
Books 0
Proceedings 0

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Bio

Dr. Dhanashree Nagar is Associate Professor in Marketing at IPS Academy, Institute of Business Management & Research (IBMR), Indore. She has seventeen plus years of teaching experience at under graduate and post graduate level. She has more than forty five research papers published in peer reviewed, referred journals, including few in UGC CARE/Listed, and ABDC publications. She has also actively participated and presented her papers in various National & International Conferences includin

Personal Details

  • Female
  • Associate Professor
  • 50/A, Annapurna Nagar, Indore 452009 M.P.
Ph.D. (Management),
Devi Ahilya Vishwavidyalaya 2013
Associate Professor Jul 2024 – Present
Unknown Organization
Associate Professor Aug 2007 – Jul 2024
Shri Vaishnav Institute of Management, Indore | Management

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Scholarly Work

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Scholarly Publications

IMPACT OF PROMOTIONAL TOOLS ON SALES AND CONSUMERS’BUYING DECISION: AComparative STUDY OF ATL AND BTL

Open Access
Authors: Dhanashree Nagar, Geeta Nema;

IMPACT OF PROMOTIONAL TOOLS ON SALES AND CONSUMERS’BUYING DECISION: AComparative STUDY OF ATL AND BTL

Open Access
Authors: Dhanashree Nagar, Geeta Nema;

IMPACT OF PROMOTIONAL TOOLS ON SALES AND CONSUMERS’BUYING DECISION: AComparative STUDY OF ATL AND BTL

Open Access
Authors: Dhanashree Nagar, Geeta Nema;

Retail Service Quality and its Effects on Consumer Preferences for Retail Format Stores

Open Access
Authors: Nagar, Dhanashree;

Stress Among Budding Managers: Causes and Effects

Open Access
Authors: Ganjiwale, Kshama; Nagar, Dhanashree;

A Perceptual Study on Retail Shopping Experience in the Era of Online Retailing

Open Access
Authors: Dr. Dhanashree Nagar, Dr. Rajeev Shukla;

Creating Customer Value through Store Experience: A Demographic Analysis

Open Access
Authors: Dr. Dhanashree Nagar, Dr. Kshama Ganjiwale;

Retail Service Quality and its Effects on Consumer Preferences for Retail Format Stores

Open Access
Authors: Nagar, Dhanashree;