Expertise

  • Education and Educational Research

Publications

Total Articles 68
Books 0
Proceedings 0

Publications

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Scopus

Citations 76
h-index 4

CrossRef

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Citations 21
h-index 2
Google Scholar

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Professional Recognition

2021

Patent No: 2021105082

Australia Innovation Patent
2021

Patent No: 2021103941

Australia Innovation Patent
2022

Patent No: 202221002499

Indian Patent Published
2022

Power Women

Karnataka Book of Records
2023

PK Das Memorial Best Faculty Award

NGI
2020

Best Faculty Award

RSST
2023

Best paper Award at IRSSM 2023 Highly Commended Award, Emerald Publishing

IRSSM, sponsored by Journal of Service Management
0

Best Paper Award

ISDSI-Global 2023 conference, IIM Ranchi

Community & Membership

2022

Research Ethics Review Board

Member secretary
2022

Research Advisory Committee

Member
2020

BOS

Member
2020

BOE

Member

Indian Council for Technical Research Development

2022
Honorary Membership

BCIC

2021
Member

Bio

• With over 15 years of experience, I have a proven track record in innovative teaching pedagogy for management students and curriculum development. • Researcher with 280+ citations and 9 h-index. • Reviewer for Emerald Emerging Case Studies and WOS journals. • Received proposal grants from ICSSR, DST, UBA, ICPR, NAAC, NCW. • Digital marketing consulting for 15+ ventures and freelancers. • Successfully executed funded programs such as webinars, conferences, seminars, workshops, WEDP, etc.,

Personal Details

  • Female
  • Department of Business Administration, BNM Institute of Technology
PhD
Other Institute 2018
MBA
Banasthali Vidyapith 2009
MASTER OF SCIENCE IN APPLIED MICROBIOLOGY AND BIOTECHNOLOGY
Banasthali Vidyapith 2007
BACHELOR OF SCIENCE IN MICROBIOLOGY
Other Institute 2004
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Organisation (0)

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Co-Authors (10)

Ahalya

Dr Ahalya N

M S Ramaiah Institute of Technology, Bangalore

Purushottam

Dr Purushottam Bung

RV Institute of Management, No.17, 26th Main, 36th Cross, Jayanagar, 4th T Block, Bangalore-41.

Jyothi

Dr Jyothi E Singh

BMS Institute of Technology and Management

Jyothi E

Dr Jyothi E Singh

M S Ramaiah Institute of Technology, Bangalore

P V

Dr P V Raveendra

M S Ramaiah Institute of Technology, Bangalore

Rizwana

Dr Rizwana M

M S Ramaiah Institute of Technology, Bangalore

YM

Dr YM Satish

M S Ramaiah Institute of Technology, Bangalore

Mohanasundaram

Dr Mohanasundaram T

Associate Professor

Vijaya Kumar

Dr Vijaya Kumar G

M S Ramaiah Institute of Technology, Bangalore

Arun

Dr Arun Kumar

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Scholarly Work

Women farmer's decision-making empowerment in the adoption of Climate-Smart Agricultural practices in India

Funding Agency: ICSSR

Co-PI

1,200,000

2023 - Ongoing

Ongoing
'TELEHEALTH INTERVENTIONS TO DELIVER COST EFFECTIVE HEALTHCARE SOLUTIONS IN RURAL BENGALURU REGION COMBATING CORONAVIRUS CARE AND PREVENTION

Funding Agency: UBA

PI

50,000

2020 - 2021

Completed
INTERVENTIONS OF YOGA AND MEDITATION ON MENTAL HEALTH OF SENIOR CITIZENS DURING PANDEMIC OUTBREAK: A PILOT STUDY

Funding Agency: Department of Science and Technology, Govt. of India

PI

165,000

2020 - 2021

Completed
“Fostering Health Safety Measures among vulnerable group during pandemic outbreak: A study with special reference to street vendors in Bengaluru”

Funding Agency: ICSSR

Co-PI

480,000

2020 - 2021

Completed
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Impact of Open Access E-Resources in digital Education System

Dr. MUSTAFIZUL HAQUE
Social Sciences Application No. : 2021105082 Filed : 07-08-2021
Published : 07-10-2021 Published

Internet of Things (IoT) Based Defined Digital Marketing Strategies, Approaches with unique result using AI-Based Programming

Ali
Shakir; Badole
Astoday; Bharti
Pawan Kumar DR; Devi
P. Suvarchala DR; Goyal
Adheer; Haque
Mustafizul DR; Mudliar
Asmita; Musale
Monali DR; Parmar
Swati; Singh
Padmalini DR; Somani
Parin DR
Engineering and Technology Patent No. : 2021103941 Filed : 07-07-2021
Published : 07-07-2021 Granted

Scholarly Publications

Key Determinants of International Retail Success: A Case of IKEA Retail

Open Access
journal-article
Authors: Padmalini Singh ., K.S. Srinivasa Rao ., Liang Xuan ., Daisy Mui Hung Kee ., Fong Jia Min ., Tan Yi Xuan ., Teoh Siew Ing ., Kunal Malhotra ., Rudresh Pandey .,

A Study on Successful Brand Promotion Strategy of Coway

Open Access
journal-article
Authors: Padmalini Singh ., Divya S ., Lim Chee Shan ., Daisy Mui Hung Kee ., Lee Zhen Wei ., Hong Chin Yee ., Mao Xinyu ., Nuruldiana Binti Jamry ., Oh Zi Jian ., Nor Ramadhani Binti Arsathali ., Nurul Erni Athirah Binti Kamaruzzaman .,

Factors that Lead Amazon.com to A Successful Online Shopping Platform

Open Access
journal-article
Authors: Uma Warrier ., Padmalini Singh ., Chuah Wei Jien ., Daisy Mui Hung Kee ., Goi Zi Yi ., Tan Woei Jiann ., Tan Yong Liang ., Gopika SB ., Suji Nair ., Rajesh Kumar Nair ., Swapnil Digambar Lokhande ., Varsha Ganatra .,

Factors Affecting the Revenue of Air Asia Berhad During Covid-19 Pandemic

Open Access
journal-article
Authors: Padmalini Singh ., Rupesh Sinha ., Yarshinni A/P Nagenthran ., Kok Ban Teoh ., Hui Yee Yong ., Shahwatul Hajjah Islamia Wijaya Wijaya ., Dwi Nita Aryani ., Himanshi Singh ., Abhijit Das ., Sindhu L Dabeer .,

Alternative Strategies to Avoid Layoff in Airlines Industry During the Covid-19 Pandemic

Open Access
journal-article
Authors: Padmalini Singh ., Dilip D ., Nuthan Jeevraj P ., Yip Wei Hung ., Daisy Mui Hung Kee ., Yap Sing Wen ., Divya Pandey ., Rudresh Pandey ., Sek Yuen Yunn ., Shelly Foo Hui Wen .,

A Case Study on Domino’s Business Survival Strategy During the Covid-19 Pandemic

Open Access
journal-article
Authors: Navaneetha Kumar ., Padmalini Singh ., Liew Pei Shan ., Daisy Mui Hung Kee ., Lee Tze Mei ., Ngai Wan Ying ., Ooi Yu Zhi .,

The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation

Open Access
article
Authors: Padmalini Singh ., K.S. Srinivasa Rao ., Angela Yi Wen Chong ., Daisy Mui Hung Kee ., Adrianie Jinietia Jimmy ., Aileen Chun Yueng Hong ., Ashutosh Verma ., Rudresh Pandey ., Jia Yee Lim ., Kumari Khushboo ., Ranjith PV .,

Harnessing the Power of Artificial Intelligence in the Accounting Industry: A Case Study of KPMG

Open Access
journal-article
Authors: Ranjith P V ., Sahana Madan ., Delon Ang Wern Jian ., Kok Ban Teoh ., Amisha Siddhu Singh ., Varsha Ganatra ., Akshay AV ., Rajeev Rana ., Abhijit Das ., Shetty Lavanya Shekar ., Padmalini Singh .,