Ministry of Education
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Dr Subhojit Banerjee

vidwan id: 280425
Male

Assistant Professor, Department of Business Management
Gautam Buddha University, Greater Noida

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Expertise

  • Management

Publications

Total Articles 8
Books 0
Proceedings 0

Publications

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Scopus

Citations 47
h-index 3

CrossRef

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Citations 9
h-index 1
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Professional Recognition

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Community & Membership

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Bio

Marketing

Personal Details

  • Male
  • Assistant Professor , Gautam Buddha University, Greater Noida
  • Gautam Buddha University,Yamuna Expressway,Greater Noida
Ph.D
Other Institute 2001
Assistant Professor Jan 2010 – Present
Gautam Buddha University, Greater Noida | Department of Business Management

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Scholarly Work

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Scholarly Publications

Role of social media on mobile banking adoption among consumers

Open Access
Article
Technological Forecasting and Social Change. Year: 2022. Volume: 180 .
Authors: Sharma M.;Banerjee S.;Paul J.
DOI 10.1016/j.techfore.2022.121720

A Conceptual Framework of Social Media Influence on Mobile Banking Usage Among Young Indian Consumers

Open Access
Conference Paper
Year: 2020. Volume: 618 , Pages: 444-450 .
Authors: Sharma M.;Banerjee S.
DOI 10.1007/978-3-030-64861-9_39

Moderating effect of peer group environment on consumer predisposition towards premium promotions: A study on young urban consumers in India

Open Access
Article
IIMB Management Review. Year: 2016. Volume: 28 , Issue: 4 , Pages: 225-234 .
Authors: Banerjee S.
DOI 10.1016/j.iimb.2016.10.002
6

Co-creation as a risk-sharing strategy for the development of innovative EUV lithography technology in the semiconductor industry

Open Access
Article
Year: 2015. Volume: 27 , Issue: 9 , Pages: 1097-1113 .
Authors: Banerjee S.;Sharma A.K.
DOI 10.1080/09537325.2015.1060311
8 9

Improving unsustainable livelihood through marketing interventions: A case on rickshaw pullers

Open Access
Article
Journal of Management Development. Year: 2014. Volume: 33 , Issue: 2 , Pages: 107-118 .
Authors: Banerjee S.;Sharma A.
DOI 10.1108/JMD-11-2013-0148
1 1

Project 'RAMBO': An initiative to improve rickshaw pullers' earnings

Open Access
Article
Development in Practice. Year: 2010. Volume: 20 , Issue: 1 , Pages: 57-69 .
Authors: Banerjee S.
DOI 10.1080/09614520903436950
2

Effect of product category on promotional choice: Comparative study of discounts and freebies

Open Access
Article
Management Research News. Year: 2009. Volume: 32 , Issue: 2 , Pages: 120-131 .
Authors: Banerjee S.
DOI 10.1108/01409170910927587
27

Relative position of resale value as a decision variable in a car purchase: A Thurstone Case V analysis of a multiattribute car purchase decision model in India

Open Access
Article
International Journal of Electric and Hybrid Vehicles. Year: 2009. Volume: 2 , Issue: 2 , Pages: 77-97 .
Authors: Banerjee S.;Pillania R.K.
DOI 10.1504/IJEHV.2009.029035
2