Dr Prof. Semila Fernandes
vidwan id: 276917
Associate Professor, Management
Symbiosis Institute of Business Management, Bengaluru
Expertise
- Education and Educational Research
Publications
Publications
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Professional Recognition
First prize
COGNOSCO 2020 Ninth Annual Conference on Case Studies in association with Emerald PublishingBest Research Paper Award in Marketing Management
Rajagiri Management Conference and Victoria University of WellingtonParticipated in an FDP on COIL Virtual International Collaborations
Universidad Veracruzanawon in EFMD case writing competition (
000)- CaseIIMBx-WIPRO FDP Fellowship on Business and Sustainability
IIM BangaloreThird prize for the research paper titled: Antecedents of Xenocentrism
KJ Somaiya MumbaiPaper accepted on socio-demographic analysis on select consumer groups
American Marketing Association winter conferenceReceived a grant from ARIF (AIMS Research and Innovation Fellowship Grant)
ARIFCase Research
first place for the caseWon ISB-IVEY case competition (US$ 2
000)Best Paper (second prize) in the Marketing track for the paper
SIMSARCSIBM B - Awarded for recognition to SIBM - B for year 2013-14
SIBM-BWas selected for a UGC sponsored National level 3 days
UGC sponsoredCommunity & Membership
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Academy of International Business
American Marketing Association
Association of Indian Management Schools
Bio
Dr. Semila Fernandes holds Ph.D. in Marketing from Symbiosis International (Deemed University) and an MBA in from Pune University, an M. Phil in Management from Periyar University and a B.Sc. from Goa University. She has also completed a Postgraduate Diploma in Intellectual Property Rights from NLSIU, Bangalore. She has 17 years of teaching experience in the area of Marketing. Ms. Semila has corporate exposure from her stint at Bajaj Allianz General Insurance Company as an Executive – Direct Mar
Personal Details
- Female
- Associate Professor , Symbiosis Institute of Business Management, Bengaluru
- Hosur road, Electronic city, bengaluru
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Co-Authors (1)
Symbiosis International University, Pune
Scholarly Work
Impact of Xenocentrism on Consumers' brand preferences in an Emerging market, India
Funding Agency: ARIF
Co-investigator
100,000
2018 - 2019
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