Dr Shashi .
vidwan id: 273959
Assistant Professor (Grade-II), Marketing Management
Indian Institute of Management, Sirmaur
Expertise
- Business
Publications
Publications
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Scopus
h-index
19
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Citations
2271
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21
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Bio
Dr. Shashi is an Assistant Professor in the Department of Marketing Management at Indian Institute of Management, Sirmaur. After completing his doctoral degree from School of Management Studies, Punjabi University, Patiala, he worked as an Assistant Professor at Chitkara Business School, Chitkara University, Punjab. His current research interests include sustainable consumption, cold chain, value-addition, and performance measurement. He is presently serving as a Review Editor in “Frontiers in S
Personal Details
- Male
- Assistant Professor (Grade-II) , Indian Institute of Management, Sirmaur
- Indian Institute of Management Sirmaur
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Co-Authors (8)
Chitkara University, Punjab
Indian Institute of Management, Sirmaur
Guru Jambheshwar University of Science & Technology
Malaviya National Institute of Technology Jaipur
Chitkara University, Punjab
Indian Institute of Management, Sirmaur
Indian Institute of Management, Sirmaur
Indian Institute of Management, Sirmaur
Scholarly Work
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Scholarly Publications
Transforming business-to-business marketing from tradition to digitalization: a taxonomic review of current trends, methodologies and future paths
Open AccessToward increased business productivity: interlinks between lean thinking, process quality, inventory management, and productivity
Open AccessConceptualizing blockchain in tourism consumer experience: implications for tourism marketing
Open AccessWhat makes people hesitant from circularity: An analysis of risk, marketing mix, cost and inconvenience
Open Access
10.1002/cb.2143
8
10
Shaping the Future of Cold Chain 4.0 Through the Lenses of Digital Transition and Sustainability
Open AccessMoving toward sustainability and circularity in hill road construction: a study of barriers, practices and performance
Open AccessContinued Intention of mHealth Care Applications among the Elderly: An Enabler and Inhibitor Perspective
Open AccessSustainable and resilient cold chains: Enhancing adaptability, consistency, and digital transformation for success in a turbulent market
Open Access
10.1002/bse.3805
4
3