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Dr Uttam Chakraborty

vidwan id: 273557
Male

Assistant Professor, Marketing (Lucknow Campus)
Jaipuria Institute of Management

Expertise

  • Business

Publications

Total Articles 5
Books 0
Proceedings 0

Publications

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Scopus

Citations 26
h-index 2

CrossRef

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Citations 47
h-index 4
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Bio

Prof. of Marketing

Personal Details

  • Male
  • Assistant Professor , Jaipuria Institute of Management
  • Vineet Khand, Gomti Nagar, Lucknow, Uttar Pradesh, India
Ph.D
Other Institute 2018
Assistant Professor Aug 2021 – Present
Jaipuria Institute of Management | Marketing (Lucknow Campus)

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Co-Authors (1)

Santosh Kumar

Dr Santosh Kumar Biswal

RAMA DEVI WOMEN'S UNIVERSITY, BHUBANESWAR

Scholarly Work

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Scholarly Publications

Is ChatGPT a Responsible Communication: A Study on the Credibility and Adoption of Conversational Artificial Intelligence

Open Access
Article

Diffusion of innovation in direct-to-avatar (D2A): A study of immersive communication and branding in the metaverse

Open Access
Article

Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment

Open Access
article

Is Digital Social Communication Effective for Social Relationship? A Study of Online Brand Communities

Open Access
article
Authors: Uttam Chakraborty ., Santosh Kumar Biswal .,

Are online reviews credible? The effects of online reviews for the adoption of MOOCs for E-learning

Open Access
Article
Authors: Uttam Chakraborty ., Santosh Kumar Biswal .,