Ministry of Education
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Dr Senthilnathan C R

vidwan id: 272525
Male

Professor, Department of Management Studies
Sri Sai Ram Institute of Technology

Orchid Icon 0000-0002-4228-7543 Google Scholar Icon 57200377540 Researcher Icon AAE-2557-2022 Google Scholar Icon 3aLPxLIAAAAJ

Expertise

  • Management

Publications

Total Articles 56
Books 0
Proceedings 0

Publications

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Scopus

Citations 39
h-index 5

CrossRef

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Citations 17
h-index 3
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Professional Recognition

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Community & Membership

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MADRAS MANAGEEMENT ASSOCIATION

2023
ANNUAL

IEEE Young Professionals

2022
One Year Membership

IAA

2015
Life member

ISTE

2013
Life Member

Bio

Customer Behaviour, Economics, Business analytics

Personal Details

  • Male
  • Professor , Sri Sai Ram Institute of Technology
  • Sai Leo Nagar, Sirukalathur, Tamil Nadu, India
PhD
Manonmaniam Sundaranar University 2014
MBA
Indira Gandhi National Open University 2004
MPhil
University of Madras 1989
A M I E
Other Institute 1988
MA
University of Madras 1987
BSC
Other Institute 1985
Professor Jun 2017 – Present
Sri Sai Ram Institute of Technology | Department of Management Studies
Associate Professor Jun 2011 – May 2017
Sri Sai Ram Institute of Technology
Senior Engineer Jul 1989 – Nov 2006
Ministry of Railways

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Co-Authors (15)

Dhayalan

Dr Dhayalan V

Sri Sairam Engineering College, Chennai

Maran

Dr Maran Kaliamoorthy

Sri Sairam Engineering College, Chennai

Usha

Dr Usha S

S A Engineering College

T

T Ilakkiya

Sri Sai Ram Institute of Technology

Leena

Dr Leena Jenefa

Vel Tech Rangarajan Dr. Sagunthala R & D Institute of Science & Technology, Chennai

Manikandan

Mr Manikandan M

Sri Sairam Engineering College, Chennai

Krishnamoorthi

Dr Krishnamoorthi M

Associate Professor

Murugan

Mr Murugan K

Sri Sairam Engineering College, Chennai

Ramu

Mr Ramu M

Sri Sairam Engineering College, Chennai

Sankar

Dr Sankar S

Sri Sairam Engineering College, Chennai

Santhosh

Dr Santhosh V

Kristhu Jayanthi College, K. Narayanapura

Selvakumar

Dr Selvakumar V

Sri Sai Ram Institute of Technology

Usha

Dr Usha S

Sri Sairam Engineering College, Chennai

Usman Mohideen

Dr Usman Mohideen K S

Sri Sairam Engineering College, Chennai

Venkatesh

Dr Venkatesh P

Sri Sairam Engineering College, Chennai

Scholarly Work

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METHOD FOR EFFICIENT MARKETING STRATEGY IN E-COMMERCE USING BIG DATA ANALYTICS

Dr.C.R.SENTHILNTHAN
SRI SAIRAM INSTITUTE OF TECHNOLOGY
CHENNAI
Social Sciences Application No. : 202441095660 Filed : 04-12-2024
Published : 13-12-2024 Published

A CYCLE PHONE HOLDER WITH LIGHT

SRI SAI RAM ENGINEERING COLLEGE
Engineering and Technology Application No. : 350624-001 Filed : 04-10-2021
Published : N/A Published

A CYCLE PHONE HOLDER WITH LIGHT

Dr. K. Maran
Dr. C. R. Senthilnathan
Engineering and Technology Patent No. : 350624-001 Filed : 04-10-2021
Published : 04-10-2021 Granted

Scholarly Publications

Understanding The Scope Of Artificial Intelligence In HR Technology E-Recruitment–A Theoretical Perspective

Open Access
conference paper
Year: 2024. Volume: 1 , Pages: 1-5 .
Authors: Dr.C.R.SENTHILNTHAN., T.Ilakkiya et al
DOI 10.1109/ICPECTS62210.2024.10780054

A study on risk and return analysis on equity share prices in banking sector with reference to NSE

Open Access
Conference Paper
AIP Conference Proceedings. Year: 2024. Volume: 2965 , Issue: 1 .
Authors: Venkatesh P.;Krishnamoorthi M.;Nirmala M.M.;Santhosh V.;Senthilnathan C.R.
DOI 10.1063/5.0211990

Process of Acquisition to Destination – A Bang on Economic Prudence with Reference to Indian Logistics Industry

Open Access
journal-article
Year: 2024.
Authors: K. Maran;K. S. Usman Mohideen;T. Prabaharan;C. R. Senthilnathan
DOI 10.4038/IJABF.V10I1.154

The Significance of Big Data Analytics in the Global Healthcare Market

Open Access
Conference Paper
Year: 2024.
Authors: Manikandan, M.;Venkatesh, P.;Illakya, T.;Krishnamoorthi, M.;Senthilnathan, C.R.;Maran, K.
DOI 10.1109/IC3IoT60841.2024.10550417
1

A Study on The Market Characteristics, Consumer Purchasing, and Behaviour Towards Footwear With Reference to Vellore Dist., Tamilnadu

Open Access
conference paper
Year: 2024.
Authors: P Venkatesh, V Selvakumar, M Ramu, M Manikandan, CR Senthilnathan

The Pivotal Role Of Digital Marketing In The Global Market: A Comprehensive Overview

Open Access
Conference Paper
Year: 2024.
Authors: Venkatesh P.;Manikandan M.;Murugan K.;Krishnamoorthi M.;Ramu M.;Senthilnathan C.R.
DOI 10.1109/ICPECTS62210.2024.10780430

Machine Learning Techniques For Wastewater And Water Purification Enhancing Efficiency And Sustainability

Open Access
Conference Paper
Year: 2024.
Authors: Manikandan M.;Venkatesh P.;Murugan K.;Ramu M.;Kannaa K.V.D.;Senthilnathan C.R.
DOI 10.1109/ICPECTS62210.2024.10780002

An Impact of Artificial Intelligence in Fintech

Open Access
Conference Paper
Year: 2024.
Authors: Manikandan M.;Venkatesh P.;Chitra D.;Krishnamoorthi M.;Ramu M.;Senthilnathan C.R.
DOI 10.1109/ICPECTS62210.2024.10780020