Ministry of Education
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Dr Mahendar Goli

vidwan id: 272158
Male

Assistant Professor, Department of Business Administration
Anurag University

Orchid Icon 0000-0002-4948-673X Researcher Icon AHD-7581-2022 Google Scholar Icon z1tMs3EAAAAJ

Expertise

  • Management

Publications

Total Articles 6
Books 0
Proceedings 0

Publications

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Scopus

Citations 21
h-index 2

CrossRef

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Citations 7
h-index 2
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Professional Recognition

2013

Best paper

NIT Trichy
2019

Country topper in Marketing Management online course

NPTEL, Government of India
2009

Junior Research Fellow

UGC

Community & Membership

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Bio

Consumer behaviour, retailing, social media marketing and digital marketing

Personal Details

  • Male
  • Assistant Professor , Anurag University
  • GhatkesaHr, Telangana, India
MBA, Ph.D.
University of Hyderabad 2018
Assistant Professor Sep 2021 – Present
Anurag University | Department of Business Administration
Assistant Professor Jul 2018 – Sep 2021
Madanapalle Institute of Technology & Science, Madanapalle | Department of Management Studies

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Co-Authors (2)

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Mahendar

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Scholarly Work

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Scholarly Publications

Behavioural intention to use social networking mobile apps: the case of TikTok

Open Access
Article
International Journal of Business Innovation and Research. Year: 2022. Volume: 29 , Issue: 1 , Pages: 16-31 .
Authors: Mahendar Goli ., Mohsin Khan .,
DOI 10.1504/ijbir.2022.125667

Users’ in-game purchase intention: The effects of flow experience and satisfaction.

Open Access
article
Year: 2021.
Authors: Mahendar Goli

Factors Affecting the Adoption of Blockchain Technology in the Complex Industrial Systems: Data Modeling

Open Access
Article
Year: 2021. Volume: 2021 .
Authors: Yu Chengyue ., M. Prabhu ., Mahendar Goli ., Anoop Kumar Sahu .,
DOI 10.1155/2021/8329487
2 3

Adoption of contactless payments during COVID-19 Pandemic – an integration of protection motivation theory (PMT) and unified theory of acceptance and use of technology (UTAUT)

Open Access
article
Year: 2021.
Authors: G. Mahendar

Solar Energy Entrepreneurship for Socio-Economic Empowerment of Indian Rural Women

Open Access
article
Year: 2019.
Authors: G. Mahendar

Intention to adopt sustainable energy: Applying the theory of planned behaviour framework

Open Access
Article
Indian Journal of Marketing. Year: 2018. Volume: 48 , Issue: 10 , Pages: 20-33 .
Authors: Srivastava C.;Mahendar G.
DOI 10.17010/ijom/2018/v48/i10/132325
5 18