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Dr M Divya

vidwan id: 266874
Female

Assistant Professor, Department of Commerce
PSG College of Arts and Science

Expertise

  • Business

Publications

Total Articles 8
Books 0
Proceedings 0

Publications

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Professional Recognition

2024

RESEARCH EXCELLENCE AWARD

PSG College of Arts & Science, Coimbatore
2025

RESEARCH EXCELLENCE AWARD

PSG College of Arts & Science, Coimbatore

Community & Membership

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Bio

Accomplished marketing professor with comprehensive blend of hands-on professional and academic marketing experience. Consummate marketer who is passionate about the potential and impact of marketing. Innovative teacher devoted to education and learning. Inspirational Marketing Professor displaying a thorough understanding of marketing techniques. Adept at providing detailed instruction in marketing strategies. Specialize in delivering engaging lectures interacting with students and presenting

Personal Details

  • Female
  • Assistant Professor , PSG College of Arts and Science
  • PSG College of Arts & Science
Ph.D
PSG College of Arts and Science 2010
Assistant Professor Feb 2022 – Present
PSG College of Arts and Science | Department of Commerce
Assistant Professor Jul 2021 – Jan 2022
Sri Krishna Arts and Science College
Assistant Professor Jan 2011 – Apr 2012
PSG College of Arts and Science

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Co-Authors (1)

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PSG College of Arts and Science

Scholarly Work

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A study on customer response towards the services of conventional and corporate retail stores

University Bharathiar University
Year 2010
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Scholarly Publications

Rural Entrepreneurship: Macro Environmental Factor Impact on the Success of Micro, Small, and Medium-Sized Enterprises (MSME’s)

Open Access
Book Chapter
Authors: Rajalakshmi G.R.;Manivel R.;Parimaladevi R.;Divya M.;Ashoke T.H.;Gowrishankar R.

TRANSFORMING CONSUMER BEHAVIOUR WITH DIGITAL VOICE ASSISTANTS

Open Access
book chapter

RURAL ENTREPRENEURSHIP: MACRO ENVIRONMENTAL FACTOR IMPACT ON THE SUCCESS OF MICRO, SMALL, AND MEDIUM-SIZED ENTERPRISES (MSME’S)

Open Access
book chapter

Consumers Perception and Satisfaction Towards Mobile Banking Application (APPS)

Open Access
book chapter

E-Retailing

Open Access
article
Authors: M Divya ,Dr K M Chinnadorai

• A study on Operations, Merchandising and Marketing of Retail Stores

Open Access
article
Authors: M Divya ,Dr K M Chinnadorai

Marketing of Packaged Water : Customer Perspective

Open Access
article

Formats in Indian Organized Retail Sector

Open Access
article
Authors: M Divya ,Dr K M Chinnadorai