Expertise

  • Management

Publications

Total Articles 10
Books 0
Proceedings 0

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Professional Recognition

2023

Top five research

The Research Scholar’s Day 2023 held on 19-05-2023 at BIT, Mesra, Noida Campus, sponsored by BPCL Lt

Community & Membership

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Environment, Development and sustainability

2023
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Bio

Marketing

Personal Details

  • Female
  • Shriram Greenfield
pursuing PHD
Other Institute 2023
MBA
Other Institute 2014
BBA
Other Institute 2011
Assistant Professor Feb 2022 – Dec 2023
Alliance University, Bangalore | Alliance Ascent College
Research Assistant Mar 2020 – Dec 2021
Indian Council of Social Science Research, New Delhi

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Scholarly Publications

SATISFACTION-IMPORTANCE MATRIX: MEASURING CUSTOMER SATISFACTION IN MOBILE SECTOR

Open Access
article
Authors: Dr.M.Prasanna Mohan Raj

Consumer perception towards e-banking

Open Access
conference proceedings
Authors: Akanksha Choubey and Dr. Meenakshi Sharma

Breaking the Stereotype: Re-imagining Advertisements

Open Access
conference proceedings
Authors: Akanksha Choubey and Dr. Preeti Gupta

Environmental apprehensions and banking: A study on consumer’s awareness and choice of Green Banking products and services

Open Access
conference proceedings
Authors: Akanksha Choubey and Dr. Meenakshi Sharma

Prestigious or Luxurious? Analyzing Customer Perception Towards Luxury Brands

Open Access
conference proceedings
Authors: Akanksha Choubey and Prasanna Mohan Raj

Green Banking Initiatives: A Qualitative Study on Indian Banking Sector

Open Access
article
Authors: Sharma, M., & Choubey, A.

Green Banking: The case of Commercial Banking Sector in Delhi NCR

Open Access
article

Implementation of robotics and its impact on sustainable banking: A futuristic study

Open Access
article
Authors: Choubey, A., & Sharma, M