Ministry of Education
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Dr Murugesan D

vidwan id: 249653
Male

Professor, Commerce
Vels Institute of Science, Technology and Advanced Studies, Chennai

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Expertise

  • Art

Publications

Total Articles 68
Books 0
Proceedings 0

Publications

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Professional Recognition

2021

Chairperson in International Conference

SRM University, Chennai.
2021

Chairperson in International Conference

Annai Vaiankanni College of Engineering, Kanniyakumari
2021

Excellence in Teaching Award

Sri Karunanadar Charitable Trust, Chennai
2021

Teaching and Research Excellence Award

Tamilnadu Association of Intellectuals and Family & GRABS Educational Charitable Trust
2022

Global Eminent Teacher Award

VIJ Trust, Tamil Nadu
2022

Resource Person in International Conference

SRM University, Chennai.
2022

Award for Best Faculty

Chennai Softech, Chennai
2022

Best Senior Faculty Award

Sri Karunanadar Charitable Trust, Chennai
2023

Chairperson in International Conference

BS Abdur Rahman Crescent Institute of Science and Technology, Vandalur, Chennai.
2023

Best Faculty Award

Indian Academic Researchers’ Association, Tiruchirappalli, Tamil Nadu – 620021, India.
2023

Best Mentor Award

SK Research Group of Companies, Madurai, Tamil Nadu, India
2024

EXCELLENCE IN ACADEMICS AWARD

Saveetha College of Liberal arts and sciences & Cordelia Cruises
2024

Excellence in Teaching & Mentorship Award

DMI St. John the Baptist University, Malawi, Gentral Africa & Multi Spectram Rural Skill Development
2025

NPTEL Discipline Star

NPTEL, IIT Madras
2025

NPTEL Motivated Learner

NPTEL, IIT Madras

Community & Membership

2013

Board of Studies

Member

Education Research and Development Association (ERDA)

2024
Life Membership

EDWIN GROUP OF JOURNALS

2024
Editorial Board Member

Commerce and Management Association of India

2024
Lifetime Member

Indian Economic Association

2024
Lifetime Member

Star International Foundation for Research and Education (SIFRE)

2023
Lifetime Panel Membership

Indian Accounting Association

2023
Life Membership

Indian Academic Researchers Association

2021
Life Membership

Bio

I am working as Associate Professor in the department of commerce from 2019 to till date. I have 16 years of experience in teaching and research.

Personal Details

  • Male
  • Professor , Vels Institute of Science, Technology and Advanced Studies, Chennai
  • Vels Institute of Science Technology and Advanced Studies, Pallavaram, Chennai
Ph.D
Periyar University 2012
Professor Aug 2024 – Present
Vels Institute of Science, Technology and Advanced Studies, Chennai | Commerce
Associate Professor Jul 2019 – Aug 2024
Vels Institute of Science, Technology and Advanced Studies, Chennai | Commerce
Associate Professor Jan 2019 – Jun 2019
St. Peters Institute of Higher Education and Research | Commerce
Associate Professor Aug 2015 – Dec 2018
VEL TECH RANGA SANKU ARTS COLLEGE | commerce
Associate Professor May 2014 – Jul 2015
VEL TECH RANGA SANKU ARTS COLLEGE
Assistant Professor Jun 2013 – May 2014
Hindusthan College of Arts and Science | Department of Commerce
Assistant Professor Aug 2011 – Jun 2013
Unknown Organization
Research Associate Mar 2008 – Jun 2010
Periyar University | Commerce
Lecturer Jun 2006 – Feb 2008
Dr. R.K. Shanmugam College of Education
Lecturer Jun 2003 – Jun 2006
Marappan Lakshiamma arts and Science College,(co-Ed)Kurumber-635652,Tirupattur taluk.

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Scholarly Work

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A STUDY ON CONSUMERS’ PERCEPTION TOWARDS UNETHICAL PRACTICES IN SOCIAL MEDIA ADVERTISING

University VELS INSTITUTE OF SCIENCE, TECHNOLOGY & ADVANCED STUDIES (VISTAS), PALLAVARAM, CHENNAI, TAMIL NADU, INDIA
Year 2023

A Study on the Online Shopping Behaviour of Consumers during Covid-19

University Vels Institute of Science, Technology and Advanced Studies, Chennai
Year 2024

A Study on the Savings and Investment Behaviour of Working Women in Chennai

University Vels Institute of Science, Technology and Advanced Studies, Chennai
Year 2025

A MACHINE LEARNING FRAMEWORK FOR CUSTOMER BEHAVIOR PREDICTION AND E-COMMERCE SALES ENHANCEMENT

VELS INSTITUTE OF SCIENCE TECHNOLOGY AND ADVANCED STUDIES
CHENNAI 600117
TAMIL NADU
Social Sciences Application No. : 202541057247 A Filed : 14-06-2025
Published : 27-06-2025 Published

AI-POWERED TOOL FOR REAL-TIME CONVERSION RATE OPTIMISATION IN E-COMMERCE

VELS INSTITUTE OF SCIENCE TECHNOLOGY AND ADVANCED STUDIES
CHENNAI 600117
TAMIL NADU
Social Sciences Application No. : 202541016712 A Filed : 25-02-2025
Published : 07-03-2025 Published

IMPACT OF AI TECHNOLOGY ON BUSINESS MANAGEMENT SYSTEM

VELS INSTITUTE OF SCIENCE TECHNOLOGY AND ADVANCED STUDIES
CHENNAI 600117
TAMIL NADU
Social Sciences Application No. : 202441073393 A Filed : 27-09-2024
Published : 04-10-2024 Published

THE INTERACTION OF TECHNOLOGY AND COMMERCE: EXPLORING THE LATEST APPLICATIONS

Vels Institute of Science
Technology and Advanced Studies
Chennai - 117
Social Sciences Application No. : 202441039135 A Filed : 18-05-2024
Published : 31-05-2024 Published

ADVANCED INVENTORY MANAGEMENT USING AI-DRIVEN DEMAND FORECASTING IN E-COMMERCE OPERATIONS

Vels Institute of Science
Technology and Advanced Studies
Chennai - 117
Social Sciences Application No. : 202441014567A Filed : 28-02-2024
Published : 08-03-2024 Published

AN EFFECTIVE CUSTOMER ENGAGEMENT USING MACHINE LEARNING TECHNIQUE SMART MARKETING SYSTEM.

Vels Institute of Science
Technology and Advanced Studies
Chennai - 117
Arts and Humanities Application No. : 202341028203 A Filed : 18-04-2023
Published : 05-05-2023 Published

AN IMPROVISED ENTREPRENEURIAL SKILLS POSSESSED BY AUTO TECHNOLOGY SELF EMPLOYED GRADUATES

Vels Institute of Science
Technology and Advanced Studies
Chennai - 117
Arts and Humanities Application No. : 202241074869 A Filed : 23-12-2022
Published : 06-01-2023 Published

A SMART LEADERSHIP DEVELOPMENT SYSTEM ALONG WITH RESPONSIBLE MANAGEMENT EDUCATION THROUGH ADVANCED TECHNIQUES

Dr. MURUGESAN. D
Dr. A. KRISHNAN
- Application No. : 202241040789 A Filed : 16-07-2022
Published : 12-08-2022 Published

Scholarly Publications

An analytical assessment of retail lending practices and their impact on customer experience and loyalty with respect to NBFC in Chennai

Open Access
Conference Paper
AIP Conference Proceedings. Year: 2025. Volume: 3306 , Issue: 1 .
Authors: Revathy K.;Murugesan D.
DOI 10.1063/5.0275892

An analytical study of customers' preferences and satisfaction on consumer finance with respect to private sector banks in Chennai

Open Access
Conference Paper
AIP Conference Proceedings. Year: 2025. Volume: 3306 , Issue: 1 .
Authors: Revathy K.;Murugesan D.
DOI 10.1063/5.0275891

A Study on Impact of AI Powered Personalisation on Consumer Engagement in Purchase Decision through Digital Marketing

Open Access
book chapter
Year: 2025. Pages: 180-190 .
Authors: Saranya T & Dr. Murugesan D

Investigating the Impact of Internet and Social Media Addiction on Academic Performance among College Students

Open Access
book chapter
Year: 2025. Pages: 17-23 .
Authors: Dr. Swathi Pradeeba P & Dr. Murugesan D

India's Modern Education System and Its Development

Open Access
book chapter
Year: 2025. Pages: 32-38 .
Authors: Dr. Murugesan D & Dr. Swathi Pradeeba P

CONSUMER PERCEPTION AND ADOPTION OF ONLINE GROCERY APPS: A COMPARATIVE STUDY OF ZEPTO AND BLINKIT

Open Access
article
Year: 2025. Volume: XVI , Pages: 143-153 .
Authors: Dr. MURUGESAN. D & Dr. KANDASAMY. C

A STUDY ON EMPLOYEES JOB SATISFACTION OF HARDWARE SHOPS IN TAMIL NADU

Open Access
article
Year: 2025. Volume: XVI , Pages: 79-87 .
Authors: Dr. MURUGESAN. D & Dr. KANDASAMY. C

Impact of Work Stress Management among Classic Cartons’ Employees in Chennai

Open Access
article
Year: 2024. Volume: 14 , Pages: 39-46 .
Authors: MURUGESAN. D & CHANDRASEKAR. N