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Dr MD Saifullah Khalid

vidwan id: 247763
Male

Associate Professor, Department of Business Management and Commerce
Usha Martin University, Ranchi

Expertise

  • Management

Publications

Total Articles 59
Books 0
Proceedings 0

Publications

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Scopus

Citations 0
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Citations 3
h-index 1
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Professional Recognition

2021

Best teacher in management

NIER,India
2021

Best Contribution to Innovation Reasearch in Commerce & Management

GRCF World Innovative Research Internal Conference on Sustainable Buisness Practices and challenges
2012

UGC-NET

UGC

Community & Membership

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Bio

UGC NET qualified assistant professor having more than 12 years of experience in teaching marketing management. In addition, I have 8 years of corporate expertise in business development and team management.

Personal Details

  • Male
  • Associate Professor , Usha Martin University, Ranchi
  • Department of Business Management and Commerce, Usha Martin University
Ph.D
Ranchi University 2022
MBA
Magadh University 2001
Associate Professor Nov 2018 – Present
Usha Martin University, Ranchi | Department of Business Management and Commerce

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Co-Authors (2)

Arvind

Dr Arvind Hans

Usha Martin University, Ranchi

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Scholarly Work

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Scholarly Publications

Chapter 10- Perspectives On Organizing Communication: Vertical, Horizontal And Lateral

Open Access
book chapter
Authors: Md. Saifullah Khalid

Chapter 11- Corporate Identity Audit: Concept And Steps, Corporate Advertising: Concept And Functions

Open Access
book chapter
Authors: Md. Saifullah Khalid

Chapter 12- Maintaining Brand Loyalty-Strategies And Tactics, Brand Ability, Brand Idea, Brand Value And Corporate Brands

Open Access
book chapter
Authors: Md. Saifullah Khalid

Chapter 13- Media Relations: Tools And Techniques, Media Monitoring And Research, Gate Keeping Research And Output Analysis

Open Access
book chapter
Authors: Md. Saifullah Khalid

Chapter 14- Internal & External Communication: Concept And Tools

Open Access
book chapter
Authors: Md. Saifullah Khalid

Chapter 15- Guidelines And Ethics For Corporate Communication, Crisis Management: Concept And Case Studies (Infosys Crisis And Nestle Maggie)

Open Access
book chapter
Authors: Md. Saifullah Khalid

Adapting to Unprecedented Times: A Comprehensive Review of Consumer Behavior Shifts in the Direct Selling Industry Amidst the COVID-19 Pandemic

Open Access
article
Authors: Shabnam Ghouse, Md. Saifullah Khalid, Ashok Kumar Purohit, Chiging Yamang, Swati Saxena

A Quantitative Examination of Digital Marketing in the Contemporary Era

Open Access
article
Authors: Dr. Saifullah Khalid,Dr. Suvrashis Sarkar,Dr. Suvrashis,Dr. Anand BethapudiDr. Sameer Kulkarni,Dr. Nitin Kumar Saxena Sarkar,