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Dr Somroop Siddhanta

vidwan id: 236681
Male

Professor, Department of Business Administration
Dr. B.C. Roy Engineering College, Durgapur 120

Expertise

  • Business

Publications

Total Articles 21
Books 0
Proceedings 0

Publications

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Scopus

Citations 16
h-index 3

CrossRef

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Citations 17
h-index 3
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Professional Recognition

2019

Best Paper Award

International Business Research Conference, DSMS College Durgapur
2012

Best Paper Award

International Conference on Business and Information Management-2012 Contemporary Issues in Business
2019

Outstanding Support & Cooperation in Corporate Relations & Talent Transfer

NSHM Knowledge Campus, Durgapur
2002

First prize in Ecomatrix – General Management Event

Intaglio-IIM Calcutta

Community & Membership

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Bio

Business

Personal Details

  • Male
  • Professor , Dr. B.C. Roy Engineering College, Durgapur 120
  • Department of Business Administration, Dr. B. C. Roy Engineering College, Durgapur
PhD
Other Institute 2015
MBA
Other Institute 2003
BSc(H)
The University of Burdwan 2000
Professor May 2021 – Present
Dr. B.C. Roy Engineering College, Durgapur 120 | Department of Business Administration
Associate Professor Oct 2020 – May 2021
JIS UNIVERSITY
Associate Professor Aug 2019 – Sep 2020
Presidency University , Bengaluru | School of Management
Assistant Professor Jan 2009 – Jul 2019
NSHM Knowledge Campus Durgapur Group of Institutions 273
Lecturer - Senior Scale Jul 2005 – Dec 2008
Bengal College of Engineering and Technology 125

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Co-Authors (2)

Gautam

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Scholarly Work

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Scholarly Publications

Is the Premier League Really Balanced? Evidence From Multiple Measures

Open Access
book chapter
Authors: Mithun Kumar Guha, Somroop Siddhanta

Is the Premier League really balanced? Evidence from multiple measures

Open Access
conference proceedings
Authors: Guha, M. K., Siddhanta, S

Does promotional mix have a long-term effect on sales? A case of the pharmaceutical industry in India

Open Access
article
Authors: Siddhanta, S, Guha, M.K

Measuring Sustainability of IPL through Competitive Balance

Open Access
conference proceedings
Authors: Siddhanta, S, Guha, M.K.

Measuring Sustainability of Indian Premier League through Competitive Balance

Open Access
article
Authors: Guha, M.K., Siddhanta, S

Competitive Balance in the Indian Premier League – an Empirical Analysis

Open Access
conference proceedings
Authors: Siddhanta, S, Guha, M.K

Nexus Between Promotional Mix and Sales – a case of the Pharmaceutical Industry in India

Open Access
conference proceedings
Authors: Siddhanta, S

An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firm’s Profitability: Evidence from India

Open Access
article
Authors: Neelotpaul Banerjee ., Somroop Siddhanta .,
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