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Dr D. V. Srinivas Kumar, Email:dvsrinivas@uohyd.ac.in

vidwan id: 229737

Associate Professor, School of Management Studies
University of Hyderabad

Expertise

  • Management

Publications

Total Articles 17
Books 0
Proceedings 0

Publications

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Scopus

Citations 195
h-index 5

CrossRef

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Citations 32
h-index 3
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Professional Recognition

1999

Excellence Award

NIIT
2004

Best Teacher

Pendekanti Institute of Management

Community & Membership

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Bio

Customer Relationship Management, Services Marketing, Customer Experience Management, Business Analytics

Personal Details

  • Associate Professor , University of Hyderabad
  • UNIVERSITY OF HYDERABAD, Gachibowli, Hyderabad, Telangana, India
Ph.D
University of Hyderabad 2006
Associate Professor Oct 2022 – Present
University of Hyderabad | School of Management Studies
Assistant Professor Dec 2010 – Oct 2022
University of Hyderabad | School of Management Studies
Associate Professor Feb 2007 – Nov 2010
Pendekanti Institute of Management | MBA
Assistant Professor Jan 2000 – Jan 2007
Pendekanti Institute of Management | MBA

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Organisations (383+)

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Librarian

Arunasree

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Senior Professor

Atmaram

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Assistant Professor

Co-Authors (3)

Chiranjib

Dr Chiranjib Chakraborty

Adamas University

Praveen

Dr Praveen S V

XAVIER INSTITUTE OF MANAGEMENT AND ENTREPRENEURSHIP

Rajesh

Dr Rajesh Ittamalla

Indian Institute of Technology Hyderabad

Scholarly Work

Customer Acceptance of Artificial Intelligence in Healthcare Service Encounters-A Study in the Indian Context

Funding Agency: University Grants Commission, New Delhi, India

Principal Investigator

2,972,200

2021 - Ongoing

Ongoing
Employability of Higher Education Graduates in India

Funding Agency: NIEPA/NUEPA

Co-PI

594,000

2016 - 2019

Completed
Impact of ICTs on Rural Livelihoods-A Study of Select Districts in Andhra Pradesh

Funding Agency: University Grants Commission, New Delhi, India

Principal Investigator

117,000

2012 - 2013

Completed

Social Media and Management Education: A Study of Business School Choice, Learning and Social Capital

University University of Hyderabad
Year 2017

Factors Affecting Customer Choice of Shopping: A Comparative Study of Online and Offline Shopping in the Context of India

University University of Hyderabad
Year 2018

Factors affecting Customer Experience in the usage of SSTs in Retail Banking – A Study in the Indian Context

University University of Hyderabad
Year 2018

Role of Social Media in Consumer Purchase Decision Making- A Study in the Indian Context

University University of Hyderabad
Year 2019

Determinants of Passengers’ Travel Experience- A Study in the Context of Indian Railways

University University of Hyderabad
Year 2019

A Study on Customer Experience in the context of Agritourism

University University of Hyderabad
Year 2023
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Scholarly Publications

Impact of Bots and Suspicious Accounts on Online Brand Personality and Brand Sentiment

Open Access
Conference Paper

Brand personality management of Indian business schools on Twitter: a machine learning approach

Open Access
Article

Understanding the Incongruent Brand Personalities on Social Media: Evidence from Indian Brands

Open Access
Article

Is Brand Identity Aligned with Brand Image on Instagram? An Empirics-First Investigation of the Indian Brands

Open Access
Article

Customer experience in the magic world of metaverse: Conceptual framework of customer adoption of metaverse

Open Access
Book Chapter
Authors: Kumar A.;Kumar D.V.S.;Khetarpal M.;Megha R.U.

An empirical investigation of the impact of service experience on emotions, satisfaction and loyalty for theme park visitors

Open Access
Article

Twitter-Based Sentiment Analysis and Topic Modeling of Social Media Posts Using Natural Language Processing, to Understand People’s Perspectives Regarding COVID-19 Booster Vaccine Shots in India: Crucial to Expanding Vaccination Coverage

Open Access
article
Authors: Praveen Sv, Jose Manuel Lorenz, Rajesh Ittamalla, Kuldeep Dhama, Chiranjib Chakraborty, Daruri Venkata Srinivas Kumar, Thivyaa Mohan

Twitter-Based Sentiment Analysis and Topic Modeling of Social Media Posts Using Natural Language Processing, to Understand People’s Perspectives Regarding COVID-19 Booster Vaccine Shots in India: Crucial to Expanding Vaccination Coverage

Open Access
Article
Authors: SV P.;Lorenz J.M.;Ittamalla R.;Dhama K.;Chakraborty C.;Kumar D.V.S.;Mohan T.