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Dr Vivek Aggarwal

vidwan id: 227479
Male

Assistant Professor, Faculty of Management Studies
Gurukula Kangri vishwavidyalaya

Expertise

  • Management

Publications

Total Articles 7
Books 0
Proceedings 0

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Bio

holds a PhD in Management from Gurukula Kangiri (Deemed to be University), Haridwar and is currently working as an Assistant Professor at Faculty of Management Studies, Gurukula Kangiri (Deemed to be University), Haridwar. Previously he was at Swami Vivekanand Subharti University Meerut. His areas of research include corporate social responsibility, cause-related marketing, service marketing, sustainable marketing and skill development.

Personal Details

  • Male
  • Assistant Professor , Gurukula Kangri vishwavidyalaya
  • Haridwar, Uttarakhand, India
Ph.D
Other Institute 2019
NET
Other Institute 2013
MBA
Other Institute 1999
Assistant Professor Mar 2021 – Present
Gurukula Kangri vishwavidyalaya | Faculty of Management Studies
Assistant Professor Nov 2017 – Mar 2021
Swami Vivekananda Subharti University, Meerut | Management and commerce
Assistant Professor Jan 2007 – Jun 2015
Dr. A.P.J. Abdul Kalam Technical University

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Scholarly Publications

Cause-related marketing and start-ups: moderating role of cause involvement

Open Access
article

Influence of Cause related marketing campaigns on consumers

Open Access
article
Authors: Aggarwal, Vivek and Singh, Vinod Kumar

Influence of Cause related marketing campaigns on consumers

Open Access
article
Authors: Aggarwal, Vivek and Singh, Vinod Kumar

Influence of Online Cause Related Marketing Campaigns on Purchase Intention of Young Consumers

Open Access
article

Cause-related marketing in India: Effect of cause involvement on purchase intention

Open Access
article
Authors: Aggarwal, Vivek and Singh, Vinod Kumar

The Growth of Cause-Related Marketing: Review Based on Indian Settings.

Open Access
article
Authors: Aggarwal, Vivek and Joshi, Mihir and Singh, Vinod Kumar

An Empirical Investigation of Measuring Philanthropy Behaviour: A Study on Generation Y

Open Access
article
Authors: Tyagi, Shagun and Aggarwal, Vivek and Ansari, Nabila and Singh VK