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Dr N O Aarif

vidwan id: 225921
Male

Assistant Professor, Commerce
The New College, Chennai

Expertise

  • Business, Finance

Publications

Total Articles 6
Books 0
Proceedings 0

Publications

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Scopus

Citations 0
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Professional Recognition

2011

Junior research Fellowship

University Grants Commission
2009

Mudaliyar Award

University of Madras
2021

Best Online Course Learner Award

The New College

Community & Membership

2008

Examination Committee

Assistant Superintendent
2008

Examination Committee

Assistant Superintendent
2021

Measi Election Committee

Nodal Officer

Selection Committee of S.D.N.B. Vaishnav College for women (Autonomous), Chennai on 23.01.

Subject Expert in the selection Committee for Recruitment of Assistant Professors
2024

End Semester Examinations

Assistant Superintendent of the Examination Cell
2024

Deeksharambh Student Induction Programme Conducted in The New College

Assistant Coordinator
2023

Examination Cell for Odd Semester Examinations, April 2023 in The New College

Assistant Superintendent

End Semester Examination Cell for Odd Semester Examinations, November 2022 in The New Coll

Assistant Superintendent

Monitoring Committee for Code of Conduct in the New College for the Academic Year 2022 – 2

Member
2019

The New College Students’ union for the year 2019

Vice-President
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Bio

An Assistant Professor and Research Supervisor in the Department of Commerce, passionate about advancing knowledge in areas such as Accounting, Finance, Business Management, Marketing, or Economics (customize based on expertise). With a strong academic background and research focus, I strive to mentor students, publish impactful research, and contribute to the evolving landscape of commerce education. Key Responsibilities & Interests ? Delivering engaging lectures & curriculum development in

Personal Details

  • Male
  • Assistant Professor , The New College, Chennai
  • The New College, Peters Road, Royapettah
AI0101EN: AI for Everyone: Master the Basics (MOOC)
Other Institute 2021
Manage Human Resources (MOOC)
University of Minnesota 2021
Finding Your Cybersecurity Career Path (MOOC)
Other Institute 2021
Designing Project Information Hubs for Program and Project Performance (MOOC)
Other Institute 2021
Managing Conflicts on Programs and Projects with Cultural and Emotional Intelligence (MOOC)
Other Institute 2021
Identifying Entrepreneurial Opportunities (MOOC)
Other Institute 2021
ENES608.3: Product Design, Prototyping, and Testing (MOOC)
Other Institute 2021
Product Management Fundamentals (MOOC)
Other Institute 2021
ENES462x: Marketing Innovative Products and Services (MOOC)
Other Institute 2021
ENCE665.2: Let's Get Started: Building Self- Awareness (MOOC)
Other Institute 2021
ENCE607.3x: Agile Innovation and Problem Solving Skills (MOOC)
Other Institute 2021
ENCE607.1x: Applied Scrum for Agile Project Management (MOOC)
Other Institute 2021
PY0101EN: Python Basics for Data Science (MOOC)
Other Institute 2021
CB0103EN: AI Chatbots Without Programming (MOOC)
Other Institute 2021
edx201: How to Learn Online (MOOC)
Other Institute 2021
OTP-AWSD9: Migrating to the AWS Cloud (MOOC)
Other Institute 2021
OTP-AWSD8: Building Containerized Applications on AWS (MOOC)
Other Institute 2021
OTP-AWSD7: AWS: Getting Started with Cloud Security (MOOC)
Other Institute 2021
OTP-AWS-D6: Amazon DynamoDB: Building NoSQL Database-Driven Applications (MOOC)
Other Institute 2021
OTP-AWSD5: AWS IoT: Developing and Deploying an Internet of Things (MOOC)
Other Institute 2021
M.A. Sociology
Tamil Nadu Open University, Chennai 2021
Ph.D.
University of Madras 2018
NET with JRF
UGC Academic Staff College 2011
M.B.A.
Tamil Nadu Open University, Chennai 2011
NET
UGC Academic Staff College 2010
M.Phil.
The New College, Chennai 2009
M.Com.
The New College, Chennai 2008
Assistant Professor Oct 2008 – Present
The New College, Chennai | Commerce

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Scholarly Work

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A Study on Service Marketing in Five Star Hotel Industry with Special reference to Chennai City

University University of Madras
Year 2025
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Scholarly Publications

A Study on effectiveness of social media marketing on FMCG products with special reference to greater Chennai

Open Access
article

Impact of Digital Marketing on Branding - With Special Reference to the Hotel industry in the Chennai District

Open Access
article
Authors: Dr. N.O. AARIF

Impact of country of origin on consumer buying behaviour - A case of Mobile phones

Open Access
article

Work stress management among BPO employees – A critical analysis

Open Access
article

Green HRM : A awareness and Perception of IT employees in Chennai city

Open Access
article
Authors: Dr. N.O. AARIF

Analysis of effectiveness of human resource training needs and its relation to employee efficiency

Open Access
article