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Dr Anupama Dave

vidwan id: 221830
Female

Associate Professor, School of Business and Law
Navrachana University

Expertise

  • Management

Publications

Total Articles 39
Books 0
Proceedings 0

Publications

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Scopus

Citations 16
h-index 2

CrossRef

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Citations 16
h-index 2
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Professional Recognition

2021

Best Research Paper Award

“Emerging Trends in Commerce, Economics and Management organized by Bodhi International Journal and
2020

Best Paper Award

International Online Conference titled Impact of COVID-19 on Indian Economy organized by Department
2018

Young Women Achiever Award ‘NIRUPAMA 2018’

Aishwarya College of Education Sansthan, Udaipur Rajasthan.
2014

Best Paper Award

International Journal of Business Management & Research (IJBMR)
2022

Best Research Paper Award

University of Madras & Shri Krishnaswamy College for Women
2022

2nd Multidisciplinary International Conference (GTU ICON 2022), organized by GTU on 20th September, 2022

GTU
2023

SSIP Faculty Mentor - 1st Position (State Level Competetion)

SSIP Azadi Ka Amrit Mahotsav Hackathon 2022 · Mar 2023
2024

Best Paper Award

Prestige Institute of Management & Research , Indore · Feb 2024

Community & Membership

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Bio

Marketing, Branding, Consumer Behavior, Business Strategy

Personal Details

  • Female
  • Associate Professor , Navrachana University
  • Navrachana University, Vasna-Bhayli Road
PhD
Other Institute 2017
UGC NET
Other Institute 2012
M.Com (External)
Gujarat University 2011
MBA
Other Institute 2010
B. Com
Other Institute 2007
Associate Professor Jul 2018 – Present
Navrachana University | School of Business and Law
Assistant Professor Jul 2018 – Nov 2021
Navrachana University
Assistant Professor May 2013 – Jul 2018
Marwadi University, Rajkot
Assistant Professor May 2010 – May 2013
Unknown Organization

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Co-Authors (3)

Sarika

Dr Sarika Srivastava

Gujarat Technological University, Ahmedabad

Mamta

Dr Mamta Brahmbhatt

Gujarat University

Raju

Prof Raju Rathod

Sardar Patel University

Scholarly Work

Unveiling the awareness level and Hesitance for Adoption of Menstrual Cups among Employed Women in the State of Gujarat

Funding Agency: NUV Seed Grant

Principal investigator

105,000

2022 - Ongoing

Ongoing
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Scholarly Publications

Brand personality and brand personality scale: A review to assess reliability across countries & products

Open Access
article
Authors: Anupama Dave, Dr. Mamta Brahmbhatt

Good Governance: Outlook of Budding Entrepreneurs

Open Access
conference proceedings
Authors: Dave Anupama & Srivastava Sarika

To Explore Influencing Dimensions of Brand Equity: A Conceptual Framework

Open Access
article

Analysis of Line extension done by various competing brands in Toothpaste segment & its impact on consumers mind-set

Open Access
article
Authors: Dave Anupama, Srivastava Sarika

3Ns Analysis of: Nano, Nirma & Nokia

Open Access
article
Authors: Srivastava Sarika, Dave Anupama

A study on Animated Advertisements Impact on Brand Awareness

Open Access
conference proceedings
Authors: Dave Anupama, Brahmbhatt Mamta

Changing Buying Behaviour Patterns of Indian Consumers: A Study towards Instant Food Products with Special Reference to Ahmedabad City

Open Access
article
Authors: Dave Anupama, Srivastava Sarika

Green Banking: Social Cost – Benefit Analysis

Open Access
article
Authors: Srivastava Sarika, Dave Anupama