Expertise
- Management
Publications
Publications
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Citations
31
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Professional Recognition
Sardar Patel Research Award
Sardar Patel University, Vallabh VidyanagarCommunity & Membership
Syndicate
MemberBoard of Studies
ChairmanFaculty of Management
DeanBoard of Management
MemberFinance and Accounts Committee
MemberWomen's Cell
ConvenerGender Resource Centre, sardar Patel University
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Bio
Communication, Research and Marketing Management
Personal Details
- Female
- Professor , Sardar Patel University
- Sardar Patel University, Vallabh Vidyanagar
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Co-Authors (3)
Sikkim University
Annamalai University
Sardar Patel University
Scholarly Work
Endline Survey of Knowledge, Attitude and Practices (KAP) of Citizens for General Elections to Lok Sabha 2024 in Dadra & Nagar Haveli, Daman & Diu
Funding Agency: Election Commission of India, New Delhi
Co Principle Investigator
680,000
2024 - 2024
Endline Survey of Knowledge, Attitude and Practices (KAP) of Citizens of Gujarat
Funding Agency: Election Commission of India, New Delhi
Co Principle Investigator
1,250,000
2024 - 2024
A Study on Baseline survey of knowledge, Attitude, and Practice (KAP) of the Citizens
Funding Agency: Election Commission of India, New Delhi
Co Principle Investigator
1,250,000
2023 - 2023
A Study on the Awareness and Perception of National Education Policy 2020 among Universities in Gujarat, India: An Empirical Study focusing on implementation status, knowledge Gaps and key Challenges
Funding Agency: ICSSR, New Delhi
Coordinator
1,397,500
2023 - 2024
Endline Survey of Knowledge, Attitude and Practices (KAP) of Electors in Gujarat
Funding Agency: Election Commission of India, New Delhi
Co-coordinator
1,395,000
2018 - 2018
Post-project Evaluation Study of Sansad Adarsh Gram Yojana (SAGY) Zone – 2 (Gujarat and Rajasthan)
Funding Agency: Ministry of Rural Development, New Delhi
Member
3,678,400
2018 - 2018
KAP Baseline Survey
Funding Agency: Election Commission of India, New Delhi
Co-coordinator
2,895,000
2017 - 2017
A Study of skill and capabilities of Rural youth in Gujarat
Funding Agency: Rajiv Gandhi National Institute of Youth development, Shriperumbedur
Co-investigator
390,000
2016 - 2018
Consumer Behaviour and Impulse Buying for organized retail stores in Gujarat
Funding Agency: University Grants Commission, New Delhi, India
Principle Investigator
694,000
2012 - 2014
Consumer Research in Rural Areas
Funding Agency: University Grants Commission, New Delhi, India
Co-coordinator
3,300,000
2011 - 2016
Marketing of Pharmaceutical Products
Funding Agency: University Grants Commission, New Delhi, India
Principle Investigator
11,500
1999 - 2000
Distribution of Cement: Problems and Prospects
Funding Agency: University Grants Commission, New Delhi, India
Principle Investigator
7,000
1996 - 1997
Livestock Industrialization: Socio-Economic Evidence from Charotar Region of Gujarat
Consumer behaviour and channel partner satisfaction with respect to Life Insurance products
management of natural Disasters: An Indian Perspective
The influence of Environment, size, Strategy on the Organization effectiveness
A study on Availability and acceptance of healthcare Facilities among the rural community through Social Marketing
Permission Marketing: Customers' awareness, Perceptions and Preferences in the state of Gujarat
Employee Branding: Impact and Applicability in Service sector Companies
E- Banking: Level of Acceptance and satisfaction among consumers in the state of Gujarat
A study of consumer Behaviour of Smartphones Application users in Gujarat
Service Quality and Customer satisfaction in healthcare sector: An empirical study on selected private hospitals of Gujarat
A study of consumer behaviour and supply chain management in organised and unorganised retail stores: FMCG sector in Gujarat
Impulsive Buying: A study on teleshopping & online shopping behaviour in selected Product categories
Product Placement in Indian Films: Effect on Consumer Brand memory and Recognition
A study on usage Pattern and Satisfaction Level of Banking services in rural Areas of Gujarat State
A study on awareness and adoption of Green marketing Initiative in Gujarat with reference to Consumer Durable Industry
A study of Consumer Behavior Towards Entertainment Amongst Asian Indians in the United States of America
Drivers of Brand Image for Admission in Professional Courses in the state of Gujarat
Impact of training and Development Practices on efficient customer retention: a study with refence to after sales service of car
A study on Consumer Behaviour towards Ayurvedic Medicines in Gujarat
The impact of Social Network advertising on consumer behaviour with special reference to consumer durables in Gujarat
A study in Gujarat on Evaluation of Content in Travel-Related Products across Digital Marketing Channels
Study on Consumer satisfaction towards Cellular Service Providers in Gujarat
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