Ministry of Education
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Dr Madhusmita Choudhury

vidwan id: 219426
Female

Assistant Professor - Senior Scale, Department of Marketing
Gandhi Institute of Technology and Management

Orchid Icon 0000-0002-6694-9986 Researcher Icon AAV-7267-2021 Google Scholar Icon rSEWR8IAAAAJ

Expertise

  • Management

Publications

Total Articles 34
Books 0
Proceedings 0

Publications

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Professional Recognition

2014

2nd Prize in Quiz competition

Vindo Gupta School of Management, IIT- Kharagpur

Community & Membership

2022

Center for Commercialization of Innovation and Entrepreneurship (CCIE)

Coordinator

Indian Societies for Training & Development

2019
Permanent

Bio

I am a management professional having 16+ years of teaching and corporate training experience. I am an Assistant Professor at GITAM, deemed University, in Visakhapatnam, Andhra Pradesh. I am an excellent team player, Result oriented organizational asset with self-motivation, and a strong determination to achieve organizational growth. I have been assigned teaching & research in my current role.

Personal Details

  • Female
  • Assistant Professor - Senior Scale , Gandhi Institute of Technology and Management
  • Gitam Institute of Management, Rushikonda, Visakhapatnam, Andhra Pradesh, India
Ph.D
Centurion University of Technology and Management 2020
Assistant Professor - Senior Scale Mar 2023 – Present
Gandhi Institute of Technology and Management | Department of Marketing
Assistant Professor Feb 2021 – Feb 2023
Centurion University of Technology and Management | School of Management
Assistant Professor Jul 2014 – May 2018
Affinity Business School, Plot No. 119/A, Mancheswar I.E., Bhubaneswar
Assistant Professor Jul 2007 – May 2014
Presidency College (Autonomous)

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Scholarly Work

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Recliner Chair

Centurion University of Technology & Management
Odisha
Engineering and Technology Application No. : 377741-001 Filed : 19-12-2022
Published : N/A Filed

An IOT based Smart fire detection and alert system (German Patent)

Centurion University of Technology and Management (CUTM-AP)
Vizianagaram 535003
Andhra Pradesh
INDIA
Engineering and Technology Patent No. : 202022106742.2 Filed : 02-12-2022
Published : 09-03-2023 Published

A Reliable and Durable Electric Go-Kart System

Centurion University of Technology & Management
Odisha
Engineering and Technology Patent No. : B62D 63/02 Filed : 22-07-2022
Published : 22-11-2022 Published

AN INTEGRATED SOLAR POWER DRIVEN ELECTRIC DEVICE FOR DRIVING AN E- VEHICLE

Centurion University of Technology & Management
Odisha
Engineering and Technology Patent No. : 2022/07882 Filed : 15-07-2022
Published : 22-11-2022 Published

Scholarly Publications

Empirical Study on Technopreneurship and Technology Based Companies in India

Open Access
article
Year: 2022. Volume: 7(3) , Pages: 1525–1529 .
Authors: Manasa Gurana, Dammu Sandeep Kumar, & Dr. Madhusmita Choudhury
DOI 10.5281/zenodo.6562593

Business Ethics in Organizations of Asia, Europe, and U.S Countries

Open Access
article
Year: 2021. Volume: 20 , Pages: 437-456 .
Authors: Gurana.,M and Choudhury

Effect of Gender & Course on Self- Management & online Learning effectiveness

Open Access
article
Year: 2021. Volume: 20 , Pages: 7 .
Authors: Choudhury, M & Sharma.

Management studies to develop the smart cities on real life situations by using IOT

Open Access
article
Year: 2021. Volume: 14 (1) , Pages: 2201-2206 .
Authors: Sharm., P., Choudhury, M., Raj., K.B, Pallathadka, H., Kharate, D.S

Empirical Study on Essential Managerial Skills and Their Relative Importance for an Organization for Entry Level Managers

Open Access
article
Year: 2021. Volume: 7 (6) , Pages: 302-308 .
Authors: Gurana.,M and Choudhury, M

Perceptual Mapping of SED and Brand Choice to Purchase Car

Open Access
article
Year: 2019.
Authors: Choudhury, M., Mishra, B. B., & Mohanty, P. K.

An Empirical Study of Branding Strategy at Dealer point for Selling of Car-a qualitative & systematic Review of Literature

Open Access
article
Year: 2019. Volume: 2 (1) , Pages: 1-26 .
Authors: Choudhury, M., Mishra, B. B., & Mohanty, P.

Brand Equity & Brand preferences influencing the purchase decision : Developments and Directions

Open Access
article
Year: 2019. Volume: 16 (2) .
Authors: Madhusmita C , Bidhu B.M & Mohanty P.K