Expertise

  • Management

Publications

Total Articles 13
Books 0
Proceedings 0

Publications

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Professional Recognition

2021

National Award for Elite Teacher

International Institute of Organized Research(I2OR)
2021

International Award for Academic Excellence

International Institute for Organized Research
2022

Distinguished Professor Award

Bestow Edutrex International in Global Educational Leadership Award
2022

Best Faculty Award

Tamilnadu Association of Intellectuals and Faculty (TAIF) and GRABS Educational Trust in GRABS Award
2022

Distinguished & Dedicated Educator Award

KAAV Media Pvt. Ltd., New Delhi
2023

Emerging Talent Award

Mc Stem Eduversity, USA

Community & Membership

2022

Technoarete Journal on Advances in E-Commerce and E-Business

Editorial Board Member
2022

Technoarete Journal of Entrepreneurship and International Business Advances

Editorial Board Member
2023

International Journal of Advanced Multidisciplinary Research Cases and Practices

Editorial Board Member
2023

5th International Conference on Soft Computing and its Engineering Applications

Technical Committee Member
2023

International Journal of Advanced Multidisciplinary Research Cases and Practices

Associate Editor

Kalam Help Foundation Trust

2024
Honorable Advisor

Kalam Help Foundation Trust

2024
Secretary

Paradox International Publications Guide House

2023
Life Membership

Tamil Nadu Association of Intellectuals and Faculty (TAIF)

2023
Mem

International Association of Commerce and Management (IACM) of Bestow Edutrex

2022
Life Time Membership

Associate Member

2022
International Society for Development and Sustainability (ISDS)

World Innovative Educator Association (WIEA)

2022
Life member

GRABS Educational Charitable Trust

2022
Member

International Association of Business Researcher, Economist and Statistician (IABRES)

2022
Fellow Member

International Institute for Organized Research

2021
Fellow Member

International Institute of Organized Research

2021
Life Time Fellow Member

Global Professors Welfare Association Forums

2021
Life Time Member

Institute for Engineering Research and Publication (IFERP)

2021
Premium Member

Bio

Commerce

Personal Details

  • Female
  • Nallamuthu Gounder Mahalingam College, 90, Palghat Road, Pollachi
MA HINDI
Pondicherry University 2020
Ph.D
Hindusthan College of Arts and Science 2018
BA Hindi
Dakshin Bharat Hindi Prachar Sabha 2018
MBA (HR)
IGNOU Regional Centre Raghunathganj, West Bengal 2010
M.PHIL
Other Institute 2008
M.Com (CA)
Hindusthan College of Arts and Science 2005
Assistant Professor Jun 2011 – —
Nallamuthu Gounder Mahalingam College | Department of UG Commerce Computer Application (Self Finance)
Lecturer Jul 2005 – Apr 2011
Sree Saraswathi Thyagaraja College

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Scholarly Work

Fusion of Metaverse and Live Commerce - A Revolutionizing Approach

Funding Agency: NGM Management

Project Investigator

25,000

2024 - Ongoing

Ongoing
The Strategies for Progression of Smart Villages and Rural Digital Transformation Process

Funding Agency: ICSSR

Seminar Director

230,000

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Completed
Challenges in Implementation of Go Cashless Economy among Rural Public with Special Reference to Pollachi Taluk

Funding Agency: NGM Management

Project Investigator

25,000

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Completed
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Scholarly Publications

Impact of online advertisement on internet users

Open Access
article
Authors: T.Vijaya Chithra and K.Indhu

Perception on Television Advertisement by Home Makers' on their Buying Behaviour

Open Access
article
Authors: Vijaya Chithra T

User Preference on Mobile Applications among College Students

Open Access
article
Authors: Vijaya Chithra T

Television Viewing Behaviour of Consumers and Television Advertisements' Impact on Consumers' Purchase Decision

Open Access
article
Authors: Vijaya Chithra T

Consumers attitude on television advertisement

Open Access
article
Authors: Vijaya Chithra T