Ministry of Education
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Dr Suchita Jha

vidwan id: 212238
Female

Assistant Professor,
Symbiosis Institute of International Business

Orchid Icon 0000-0001-7963-0555 Google Scholar Icon 57211287867 Researcher Icon AHI-2836-2022 Google Scholar Icon ID8hbdkAAAAJ

Expertise

  • Business

Publications

Total Articles 11
Books 0
Proceedings 0

Publications

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Scopus

Citations 1
h-index 1

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Citations 0
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Professional Recognition

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Community & Membership

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Academy Of International Business

2022
Annual

Bio

Marketing

Personal Details

  • Female
  • Assistant Professor , Symbiosis Institute of International Business
  • Pune, Maharashtra, India
PhD
Banasthali Vidyapith 2016
Assistant Professor Jul 2014 – Present
Symbiosis Institute of International Business

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Scholarly Work

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Scholarly Publications

The effect of motivated consumer innovativeness on the intention to use chatbots in the travel and tourism sector

Open Access
article
Asia Pacific Journal of Tourism Research. Year: 2023.
Authors: Suchita Jha

Consumer behaviour in Metaverse

Open Access
article
Year: 2023.
Authors: Jaspreet Kaur, Emmanuel Mogaji,Manisha Paliwal,Shai,Stephen Alaba Mogajilja Agarwal,

Growth of Digital Entrepreneurship in Academic Literature: A Bibliometric Analysis.

Open Access
article
Year: 2023.
Authors: M Paliwal, N Chatradhi, S Tripathy

Effectiveness Of Machine Learning Techniques On Virtual Buying Behaviour

Open Access
article
Year: 2023.
Authors: Suchita Jha

nfluence of Cause-Related Packaging on High Cultural Capital Consumers’ Purchase Intention Toward Snacking Products–Use of Consumption Value Theory.

Open Access
article
Year: 2023.
Authors: Manisha Palliwal

The Impact of Entrepreneurial Cognitive Styles and Entrepreneurial Orientation on Innovation Performance of Organizations in Northern India

Open Access
article
Kybernetes. Year: 2023.
Authors: P Sunakshi Gupta , suchita Jha

Migrant millennial’s & their food adoption perspective -A grounded theory approach

Open Access
article
Cleaner and Responsible Consumption. Year: 2022.
Authors: Suchita Jha, Komal Chopra

39 Bakers: Roadmap to profitability through customer management

Open Access
other
Year: 2022.
Authors: Suchita Jha, Sunakshi Gupta, Jitender Kumar ,Sandeep Rawat