Dr BIKASH KUMAR Rup

vidwan id: 210871

Male

0000-0002-6490-4979 Google Scholar Icon

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Dr. Bikash Kumar Rup

Expertise

Business

Publications

Total Articles 8

Books 0

Proceedings 0

Publications

Scopus

Citations 18

h-index 2

CrossRef

Citations 8

h-index 2

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Professional Recognition

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Community & Membership

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Bio

I have seventeen years of experience, comprises of both industry and academia

Personal Details

Male
Flat No.- A / 208, Subhadra Apartment, Near Nandan Bihar Square, Patia, Bhubaneswar, Khurda, Odisha,Pin-751024, India

PhD

KIIT Deemed to be University, Bhubaneswar 2018

MBA

KIIT Deemed to be University, Bhubaneswar 2007

Other Institute 2004

Other Institute 2002

Associate Professor May 2024 – —

Marwadi University, Rajkot

Assistant Professor (Grade-III) Oct 2022 – Feb 2024

Christ University | School of Business and Management

Consultant Feb 2022 – Sep 2022

Infosys Technologies

Administrative Officer Jul 2012 – Jan 2022

KIIT Deemed to be University, Bhubaneswar

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Assistant Professor

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Mr G V Vigneshwara Swamy

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Assistant Professor

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Co-Authors (4)

Dr Debasis Pradhan

XAVIER LABOUR RELATIONS INSTITUTE (XLRI)

Prof SASMITA SAMANTA

Kalinga Institute of Industrial Technology, Bhubaneswar

Prof Jyotiranjan Gochhayat

Kalinga Institute of Industrial Technology, Bhubaneswar

Dr Snigdha Sarkar

Kalinga Institute of Industrial Technology, Bhubaneswar

Scholarly Work

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Scholarly Publications

Gamification and customer brand engagement: a review and future research agendas

Open Access

Review

Year: 2025. Volume: 43 , Issue: 1 , Pages: 210-239 .

Authors: Garima Malik;Debasis Pradhan;Bikash Kumar Rup

10.1108/MIP-12-2023-0659

Addressing cartels in emerging markets: a critical analysis of legal implications and policy reforms

Open Access

Article

International Journal of Business Process Integration and Management. Year: 2025. Volume: 12 , Issue: 1 , Pages: 89-104 .

Authors: Sarkar S.;Rup B.K.;Sahu M.

10.1504/IJBPIM.2025.144071

Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude

Open Access

article

Year: 2021. Volume: 12 , Issue: 2 , Pages: 124-136 .

Authors: Rup B.K.; Gochhayat J.; Samanta S.

10.4018/IJABIM.20210401.oa8

Revisiting brand personality attributes: Mediating role of brand attitude

Open Access

Article

Year: 2021. Volume: 12 , Issue: 2 , Pages: 124-136 .

Authors: Rup B.K.;Gochhayat J.;Samanta S.

10.4018/IJABIM.20210401.oa8

Role of biological sex and gender roles on perceived brand personality

Open Access

Article

International Journal of Knowledge-Based and Intelligent Engineering Systems. Year: 2018. Volume: 22 , Issue: 4 , Pages: 231-237 .

Authors: Rup B.K.;Gochhayat J.;Samanta S.

Influence of social construct on consumers' Brand purchase intention: A review of research

Open Access

Article

Year: 2018. Volume: 7 , Issue: 3.34 Special Issue 34 , Pages: 511-515 .

Authors: Rup B.K.;Gochhayat J.;Samanta S.

10.14419/ijet.v7i3.34.19370

Influence of Social Construct on Consumers’ Brand Purchase Intention: a Review of Research

Open Access

article

Year: 2018.

Authors: Rup, B., Gochhayat, J. & Samanta, S.

Role of biological sex and gender roles on perceived brand personality

Open Access

Article

Year: 2018. Volume: 22 , Issue: 4 , Pages: 231-237 .

Authors: Rup B.K.;Gochhayat J.;Samanta S.

10.3233/KES-180387