Ministry of Education
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Dr Kalaivani Y

vidwan id: 204512
Female

Associate Professor, B.Com. Accounting and Finance(SFS)
SDNB VAISHNAV COLLEGE

Orchid Icon 0000-0002-7210-1789 Google Scholar Icon Ll0lhbOoAAAJ

Expertise

  • Business, Finance

Publications

Total Articles 7
Books 0
Proceedings 0

Publications

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Bio

Marketing

Personal Details

  • Female
  • Associate Professor , SDNB VAISHNAV COLLEGE
  • old perungalathur
Ph.D
University of Madras 2017
Associate Professor Aug 2002 – Present
SDNB VAISHNAV COLLEGE | B.Com. Accounting and Finance(SFS)

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Scholarly Work

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Scholarly Publications

A study on Work life balance of employees in IT sector

Open Access
article
Year: 2020. Pages: Pg--No .
Authors: Kalaivani, Dr.Y.

Impact of Emotional Marketing on Consumer Buying Behaviour

Open Access
article
Year: 2020. Pages: Pg--no .
Authors: Kalaivani, Dr.Y.

Impact of Buyer Behaviour and Brand Loyalty towards MLM products(A study with special reference to chennai city)

Open Access
phdthesis
Year: 2017.
Authors: Kalaivani

Buyer Behaviour and Brand Loyalty towards MLM products(A study with reference to Chennai)

Open Access
inproceedings
Year: 2015. Pages: 200--208 .
Authors: Kalaivani

Behavioural changes of Customers of MLM products

Open Access
article
Year: 2015. Volume: 1 .
Authors: Kalaivani

Fast Food Products (A study based on students perception of Pizza)

Open Access
inproceedings
Year: 2014. Pages: 90--94 .
Authors: Kamakshi, Kalaivani and

Students Perception of Beauty care MLM products

Open Access
inproceedings
Year: 2014.
Authors: Kamakshi, Kalaivani and