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Mr Subhajit Basu Chowdhury

vidwan id: 204478
Male

Associate Professor, Department of Business Administration
JIS COLLEGE OF ENGINEERING 317

Expertise

  • Business, Finance

Publications

Total Articles 24
Books 0
Proceedings 0

Publications

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Professional Recognition

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Community & Membership

2018

Anti-Ragging Committee

Convener
2018

Anti-Ragging Committee

Convener
2022

Students' Grievance Redressal and disciplinary Committee

Convener
2022

Grievance Redressal

Convener
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Bio

Marketing Management

Personal Details

  • Male
  • Associate Professor , JIS COLLEGE OF ENGINEERING 317
  • JIS College of Engineering, Kalyani
MBA, Phd( Pre-submission completed)
Other Institute 2022
MBA, Phd( Pursuing)
Other Institute 2005
Associate Professor Jul 2007 – Present
JIS COLLEGE OF ENGINEERING 317 | Department of Business Administration

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Scholarly Work

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Scholarly Publications

A Study on the product performance of television brands: In the metropolitan city of Kolkata and its suburbs

Open Access
article
Authors: Subhajit Basu chowdhury

A Study on Brand Expectation of Buyers in regard to television brands : In the metropolitan city of Kolkata and its suburbs

Open Access
article
Authors: Subhajit Basu chowdhury

Consumer Buying Behaviour: A literature survey

Open Access
conference paper
Authors: Subhajit Basu chowdhury, Avik Sanyal

Rural Marketing in India: Issues and challenges

Open Access
conference paper
Authors: Subhajit Basu Chowdhury

Effective HR practices for organizational development

Open Access
article
Authors: Subhajit Basu chowdhury

Corporate Branding: A new strategic Approach

Open Access
conference proceedings
Authors: Subhajit Basu chowdhury, Avik Sanyal

Green Marketing: Scope and Challenges

Open Access
conference paper
Authors: Subhajit Basu chowdhury

Rural Markets and Advertising Strategies

Open Access
conference paper
Authors: Subhajit Basu chowdhury