Dr Neelika Arora
vidwan id: 203648
Associate Professor, Department of Marketing and Supply Chain Management
Central University of Jammu
Expertise
- Management
Publications
Publications
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Scopus
h-index
7
CrossRef
Citations
599
h-index
7
Google Scholar
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Professional Recognition
DIRI Research Fellow
Indian School of Business HyderabadCommunity & Membership
Dr. Ambedkar Centre for Excellence
Program coordinatorMember of the Internal Complaints Committee, Reserve Bank of India
External MemberMember of the Sexual Harassment Committee Chenab Valley Power Projects Ltd
External MemberIndian Institute of Public Administration
Indian Tourism and Hospitality Congress
National HRD Network
Bio
Works in the area of Positive Organizational Behavior, Links between human factors and sustainability, Circular economy , community development and Technology adoption. A certified NLP trainer, and a certified Happiness Coach, has keen interest in human processes and engages with students and corporate clients in behavioral, organisational and professional skills enhancement.
Personal Details
- Female
- Associate Professor , Central University of Jammu
- Central University of Jammu, Rahya Suchani (Bagla)
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Co-Authors (4)
Indian Institute of Management Indore
Jammu University
School of Hospitality & Tourism Management, University of Jammu
Graphic Era University, Dehradun
Scholarly Work
Geographical Indication (GI) and its Role in Atmanirbhar Bharat: Leveraging Indic Knowledge for Community Development
Funding Agency: ICSSR
Project Director
1,300,000
2024 - Ongoing
Agro-Ecology in Himalayan States with special emphasis on marketing
Funding Agency: Niti Ayog
Principal Investigator
250,000
2022 - 2023
Adoption of Online Recruitment platforms by job seekers: A study of entry level professionals
Using the JobDemad-Resource model to predict work place well-being: The Mediating role of job crafting in higher education
Role of user-generated content on online hotel booking intentions
Perceived corporate social responsibility and Employee Volunteerism: A study in Indian banking sector
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Scholarly Publications
Consumer adoption of smartphone fitness apps: an extended UTAUT2 perspective
Open Access
10.1108/JIBR-05-2018-0158
93
140
Influence of psychological capital on turnover intentions: Empirical evidence from Indian paramedics
Open AccessYouTube channels influence on destination visit intentions: An empirical analysis on the base of information adoption model
Open AccessExploring the Relationship of Psycap and Turnover Intentions: A Study among Health Professionals.
Open AccessConsumer adoption of m-banking: a behavioral reasoning theory perspective
Open Access
10.1108/IJBM-11-2016-0162
116
136
Understanding determinants and barriers of mobile shopping adoption using behavioral reasoning theory
Open Access
10.1016/j.jretconser.2016.12.012
225
266