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Dr Kanimozhi Viswanathan

vidwan id: 194755
Female

Associate Professor, Department of Master of Business Administration
Hindusthan College of Engineering and Technology

Expertise

  • Management

Publications

Total Articles 86
Books 0
Proceedings 0

Publications

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Scopus

Citations 2
h-index 1

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Professional Recognition

2022

Best Best Teacher (Junior)

Hindusthan College of Engineering and Technology
2022

Best Self Learner

Hindusthan College of Engineering and Technology
2010

Rank I in MBA & Gold Medalist

Anna University
2006

Proficiency in Mathematics for Management

PSGR Krishnammal College for Women
2010

Prof.P.R. Ramaswamy Naidu Memorial Gold Medal

Sri Ramakrishna Engineering College
2022

Topper 1% - Management of Field Sales - NPTEL Online certification

IIT Kanpur - NPTEL
2019

Topper 5% - Marketing Research and Analysis - NPTEL Online certification

IIT Roorkee - NPTEL
2013

Qualified UGC NET in Management

University Grants Commission
2011

Qualified Tamilnadu State Eligibility Test (SET) for Lectureship in Management

Government of Tamilnadu
2022

5% Topper with Elite + Gold - Accreditation and Outcome based Learning

IIT Kharagpur - NPTEL
2020

Elite + Gold in Design Thinking - A Primer

IIT Madras - NPTEL
2024

1% TOPPER in course "Management of New Products and Services"

NPTEL Online Certification - IIT Kanpur

Community & Membership

2021

Entrepreneurship Development Cell

Coordinator
2021

Business Club

Member
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Bio

A dedicated academician with over 15 years of experience in management education and industry, I specialize in Marketing, Finance and Business Strategy. A Gold Medalist and Rank Holder in MBA from Anna University, I hold a Ph.D. in Management (Marketing) from Bharathiar University. My commitment to academic excellence is further reinforced by clearing UGC-NET and SLET, along with earning multiple elite and gold certifications from NPTEL and Coursera.

Personal Details

  • Female
  • Associate Professor , Hindusthan College of Engineering and Technology
  • Hindusthan College of Engineering and Technology, Valley Campus, Pollachi Highway, Othakkalmandapam
Ph.D
Bharathiar University 2022
MBA
Other Institute 2010
BBM
PSGR Krishnammal College for Women 2008
Associate Professor Apr 2024 – Present
Hindusthan College of Engineering and Technology | Department of Master of Business Administration
Assistant Professor Jul 2017 – Apr 2024
Hindusthan College of Engineering and Technology | Department of Master of Business Administration

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Co-Authors (3)

Bhuvaneswari M

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Scholarly Work

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Scholarly Publications

Islamic Banking: An Untapped Model for Financial Inclusion in India

Open Access
journal-article
Authors:

Role of Small and Medium Enterprises in Economic Development: A Theoretical Framework

Open Access
conference-proceedings
Authors: Dr V Kanimozhi

Innovations in Sustainable Packaging and A Study on Consumers Perception and Attitudes Towards Green Packaging in Tamilnadu

Open Access
conference proceedings
Authors: Kanimozhi.V and Abhisheik.K

Innovations in Sustainable Packaging and A Study on Consumers Perception and Attitudes Towards Green Packaging in Tamilnadu

Open Access
journal-article
Authors:

Analysis of Consumer Decision Making Variables with reference to Anjali Cooking Oil

Open Access
journal-article
Authors:

Determinants of Online Purchase Intention and Behaviour: Role of Perceived Risk and Perceived Benefits

Open Access
journal-article
Authors:

Assessment of Service Quality of IDBI Federal Life Insurance

Open Access
journal-article
Authors: Dr V Kanimozhi

Analysis of Consumer Decision Making Variables with reference to Anjali Cooking Oil

Open Access
article