Ministry of Education
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Dr Shilpa S Chadichal

vidwan id: 193806
Female

Associate Professor, Alliance Ascent College
Alliance University, Bangalore

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Expertise

  • Management

Publications

Total Articles 40
Books 0
Proceedings 0

Publications

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Professional Recognition

2013

Best Case study award

Sree Sastha Institute
2014

Letter of Appreciation for the paper

International Journal of Research in Commerce and Management
2012

Appreciation of Research work

Centre for Applied Social Science Research Kuala Lumpur Malaysia

Community & Membership

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Bio

Marketing

Personal Details

  • Female
  • Associate Professor , Alliance University, Bangalore
  • Alliance University, Chandapura, Anekal
Ph.D
Other Institute 2017
Associate Professor Jul 2008 – Present
Alliance University, Bangalore | Alliance Ascent College

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Scholarly Work

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Scholarly Publications

“Customer Perception on Marketing Strategies of Samsung-The New Market Leader in Indian Handset Market"

Open Access
conference paper
Year: 2014.
Authors: Shilpa Chadichal and Deblina Saha Vashishta

Are Celebrity Moms Influencing today’s Mommy’s Buying Behavior? - A Descriptive Research Presented

Open Access
conference paper
Year: 2014.
Authors: Shilpa Chadichal

Embracement of technology in Services-Impact on developing e-CRM in Indian Banking sector

Open Access
conference paper
Year: 2014. Volume: ISSN: 2320-8236, Volume 2, Issue:3 .
Authors: Shilpa Chadichal and Deblina Saha Vashishta

‘Exploring the Online service quality dimensions in Service sectors Impact on developing e-CRM in Indian banking sector’,

Open Access
article
Year: 2013. Volume: Vol.02, Issue:01 .
Authors: Shilpa Chadichal and Sheelan Mishra

‘Are We Ready to Reveal Our Secrets?-Exploring the Sinful Aspects of Neuromarketing’

Open Access
conference proceedings
Year: 2013.
Authors: Shilpa Chadichal and Deblina Saha Vashishta

Tablets not creating The Magic in India’,

Open Access
other
Year: 2013.
Authors: Shilpa Chadichal and Deblina Saha Vashishta

A Common sense approach to raise online usability in Indian Banking Sector’

Open Access
conference proceedings
Year: 2013.
Authors: Shilpa Chadichal

‘Everything Is Just At The End Of A Click, Don’t Make Me Think! A Common Sense Approach to Web Usability in Indian Banking Sector’,

Open Access
article
Year: 2013. Volume: Volume: 02, .
Authors: Shilpa Chadichal and Sheelan Mishra