Expertise

  • Management

Publications

Total Articles 9
Books 0
Proceedings 0

Publications

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Scopus

Citations 1
h-index 1

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Citations 16
h-index 2
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Professional Recognition

1988

Prof. Syed Nurul Hassan Award for Top scorer

Sri Venkateswara University, Tirupati
1988

Best Scholar Award

ICHR, New Delhi

Community & Membership

2020

BOS of Siddartha Engineering Institute of Engineering and Technology

BOS member for MBA dept

American Marketing Association

1997
annual

Bio

International Business and Strategy. Produced 9 Phds in Management and Got teaching exposure in University of Michigan and University of Rome

Personal Details

  • Female
  • Vellore Institute of Technology
PhD
Other Institute 2002
Professor Sep 2006 – Dec 2022
Vellore Institute of Technology, Vellore | VIT Business School

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Organisation (0)

no data

Co-Authors (2)

B. Naresh Kumar

Dr B. Naresh Kumar Reddy

National Institute of Technology Tiruchirappalli

Scholarly Work

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Referral Marketing in MBA admissions

University Vellore Institute of Technology
Year 2013

A study on opportunities and challenges in Management consultancy by the Business schools’ faculty

University Vellore Institute of Technology
Year 2014

A study on transformational and transactional styles across cultures

University Vellore Institute of Technology
Year 2014

A SOCIO TECHNICAL CHANGE PERSPECTIVE TO ENTERPRISE RESOURCE PLANNING SYSTEM IMPLEMENTATION

University Vellore Institute of Technology
Year 2015

An Employee Perception Study On Critical Factors For Successful Implementation of Quality Management Initiatives – A Case Of Software Industry

University Vellore Institute of Technology
Year 2017

A study on Triggers and Barriers which influence the decision making process of intending exchange sellers in Two wheelers

University Vellore Institute of Technology
Year 2017

A Study on Customer Based In-Store Brand Equity Measurement model

University Vellore Institute of Technology
Year 2017

A study on Perceptions of Employees in India towards Hiring graduates with online degrees in IT Sector

University Vellore Institute of Technology
Year 2017

Impact of Psychological climate, organizational Learning and affective commitment on job satisfaction

University Vellore Institute of Technology
Year 2019
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Scholarly Publications

Role of private garage mechanics in influencing car purchase

Open Access
Article