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Dr Gemini V Joy

vidwan id: 190867
Female

Associate Professor, School of Mechanical Engineering
Vellore Institute of Technology, Vellore

Expertise

  • Management

Publications

Total Articles 6
Books 0
Proceedings 0

Publications

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Scopus

Citations 14
h-index 2

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Citations 2
h-index 1
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Bio

Marketing Management, Brand Management, Marketing Metrics, Consumer Psychology, Neuro-Marketing, Digital and Social Media Marketing

Personal Details

  • Female
  • Associate Professor , Vellore Institute of Technology, Vellore
  • Vellore Institute of Technology
PhD
Other Institute 2017
Associate Professor Jun 2010 – Present
Vellore Institute of Technology, Vellore | School of Mechanical Engineering

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Co-Authors (2)

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Scholarly Work

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Scholarly Publications

Mental Health Concerns of Dowry Harassment Survivors in India: A Multi-Level Mixed Method Study

Open Access
Article

Road to employee commitment: The role of empowerment, leadership and culture

Open Access
Article

Utilitarian dimensions and behavioural inconsistencies of young fanatic mobile phone users - A study on Indian perspectives

Open Access
Article

Value-based promotion - A consumer retention tool in electronics goods market

Open Access
Article

Effective healthcare management in India - The role of knowledge management

Open Access
Article
Authors: Balkumar K.;Thomas R.A.;Anbuudayasankar S.P.;Ganesh K.;Silvian S.P.;Joy G.V.

Leadership, commitment, culture and employee turnover - A deeper examination

Open Access
Article