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Dr Chitra K

vidwan id: 186694
Female

Principal, Department of Commerce
Sri Ramakrishna College of Arts and Science for Women

Expertise

  • Management

Publications

Total Articles 63
Books 0
Proceedings 0

Publications

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Professional Recognition

2019

Top 20 influential Women Educators in Tamil Nadu

Ulektz Wall of Fame
2017

Best Alumni Award

PSGR Krishnammal College for Women
2017

Life Time Education Achievement Award

NIC, New Delhi
2010

Accredited Management Teacher

All India Management Association
2023

Guru Vishistha

Dayananda Sagar Business School
2024

Distinguished Principal of the Year

Roots International Academic and Research Excellence Awards 2024

Community & Membership

2018

Bharathiar University Principals Association

Managing Committee member
2016

Association of Indian College Principals

Member
2025

Academic Council, Coimbatore Institute of Management and Technology

University Nominee
2025

Academic Council, PSGR Krishnammal College for Women

Member
2025

Board of Studies in Research, Bharathiar University,Coimbatore

Member
2025

Board of Studies, GRG School Of Management Studies, Coimbatore

Member
2025

Academic Council, Kongu Arts & Science College,Erode

University Nominee

Coimbatore Productivity Council

2022
Vice President

Coimbatore Productivity Council

2019
Secretary Governing Body Member

National Institute of Personnel Management

2016
Life Member

Coimbatore Management Association

2008
Life Member

Bio

Management

Personal Details

  • Female
  • Principal , Sri Ramakrishna College of Arts and Science for Women
  • Sri Ramakrishna College of Arts and Science for Women, 395, Sarojini Naidu Road, New Siddhapudur
Ph.D
Other Institute 2006
MBA
Alagappa University 2006
PGDCA
Bharathiar University 2002
M.PHIL
Other Institute 1993
M.com
Other Institute 1992
B.COM
PSGR Krishnammal College for Women 1990
Principal Aug 2016 – Present
Sri Ramakrishna College of Arts and Science for Women | Department of Commerce
Director Nov 2008 – Aug 2016
Sri Ramakrishna Engineering College, Coimbatore
Assistant Professor - Selection Grade Jul 2006 – Nov 2008
Kumaraguru college of Technology
Assistant Professor - Senior Scale Jul 1994 – Nov 2006
Sri Ramakrishna College of Arts and Science for Women | Commerce
Lecturer Jun 1992 – Apr 1994
PSG College of Arts and Science | Department of Commerce

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Organisations (125+)

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Parveen Banu

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Aryashree

Ms Aryashree B

Assistant Professor

Banupriya

Banupriya G

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Haritha

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Professor

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Anitha

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Anitha

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Associate Professor

Co-Authors (3)

Kalpandevi

Dr Kalpandevi P

Sri Ramakrishna College of Arts and Science for Women

Rajesh

Mr Rajesh Kumar

Sri Ramakrishna Engineering College, Coimbatore

Saranya

Ms Saranya D

Nallamuthu Gounder Mahalingam College

Scholarly Work

Employability Skill Gap to meet Industry 4.0 Requirements: An Empirical Study:

Funding Agency: IMPRESS

Director

10,00,000

2019 - Ongoing

Ongoing
Innovation Management Practices in SMEs : Antecedents and Challenges

Funding Agency: Department of Science and Technology, Govt. of India

Principal Investigator

11,99,690

2015 - 2017

Completed

Assessment of Credit Risk and Financial Sustainability of Select Indian Microfinance Institutions – An Empirical Study

University Anna University
Year 2017

A Study on Behavioural Factors Influencing Equity and

University Bharathiar University
Year 2018

Impact of E-Service Quality And E-Loyalty On Customer Retention: A Comparative Study of Public and Private Banks

University Bharathiar Univeristy
Year 2025

Impact of HRM Practices on Organizational Commitment Among Information Technology (IT) Professionals

University Bharathiar Univeristy
Year 2025

A study on the Consumer Perception Regarding Social Media Marketing and its Influence on Online Apparel Purchase Behaviour

University Bharathiar Univeristy
Year 2025

Modeling Online consumers Shopping Behaviour: The Role of Demographics, Psychographics and Select Market Variables

University Bharathiar Univeristy
Year 2025

A Study on Multi-Generational Diversity and Impact on IT Project Performance

University Bharathiar Univeristy
Year 2025
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Scholarly Publications

Unemployment in India - Causes and Mitigation

Open Access
article
Authors: Dr. Suganthi S. Kumar, Dr. V. Shanthi, Benon S.

Relationship Between Behavioral Bias and Investment Performance: A Study with Reference to Equity Market

Open Access
article
Authors: K.Chitra & Jayashree. T

Assessment of Credit Risk and Financial Sustainability of Select Indian Microfinance Institutions– An empirical study

Open Access
article
Authors: Dr.K.Chitra

Does Demographic Profile Create a Difference in the Investor behaviour?

Open Access
article

Influence of Social Media Marketing on Indian Young Consumers’ Online Purchase Intention

Open Access
conference proceedings
Authors: Dr.K.Chitra

MSME Entrepreneurship in Foundry Sector: A Study on Challenges and Opportunities

Open Access
article
Authors: K.Chitra and R.Rajesh Kumar

Managing Risk- Is it Beyond the reach of Microfinance Institution

Open Access
conference proceedings

Drift in Global Microfinance Industry-An Empirical Study

Open Access
article
Authors: Dr.K.Chitra