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Dr B.Uma Maheswari

vidwan id: 182381
Female

Associate Professor, Management Sciences
PSG College of Technology

Expertise

  • Management

Publications

Total Articles 37
Books 0
Proceedings 0

Publications

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Scopus

Citations 11
h-index 2

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Citations 11
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Professional Recognition

2018

PSG Teacher of the year award 2018

PSG Institutions
2018

Gold medal – AIMS JL Batra Best Research Paper award

Association of Indian Management schools
2017

Outstanding Paper Award in the INFOMS Best paper competition at International Conference on Management and Information System(ICMIS-17)

International Forum of Management Scholars (INFOMS) and Chitkara University
2007

• Silver Medal in the Best Case Presentation Contest for the case on Suguna Poultry

Association of Indian Management schools
2022

Received the Distinguished paper award for the paper titled ” A study on impact of Industry 4.0 on supply chain efficiency among manufacturing firms” by Sujatha R, Uma Maheswari B and Ivan Kenny Raj, presented at the International Conference on Industry

Indian Institute of Science, Bangalore
2022

Best Paper Award, B.Uma Maheswari, Selva Gomathy, R.Sujatha and D. Kavitha received the Best paper award for the paper entitled “Will CSK win IPL 2022 ? Application of Machine learning algorithms in Sports” in 1st international conference on Artificial I

SRM Institute of Science and Technology, Ramapuram in Association with Object Automation Solutions P
2022

 R.Sujatha, D.Kavitha and B.Uma Maheswari won the Best-case award for the case titled " Access Technology - Managing Knowledge in Project Based Environment – A Challenge" in Annual Case Competition 2022 conducted by K J Somaiya Institute Management, Mumb

K J Somaiya Institute Management, Mumbai.
2022

 Dr B.Uma Maheswari, Dr D.Kavitha and Dr R.Sujatha won the Gold medal for their case titled "Milky Mist: A compelling story of how a modest milk business became a household brand" at the Best-Case Study Contest, as part of the 33rd Annual Management Educ

Association of Indian Management Schools(AIMS)
2022

Outstanding Academic Achievement Award

PSG Institute of Management

Community & Membership

2024

Coimbatore Productivity Council

Governing Council Member

Analytics Society of India

2019
Member

Tie Coimbatore

2016
Associate Member

Native Angels Network( NAN)

2016
Member

Confederation of Indian Industry – Young Indians

2000
Member

Bio

Data Science, Machine learning, Business Analytics, Strategic Management, Design thinking,Entrepreneurship

Personal Details

  • Female
  • Associate Professor , PSG College of Technology
  • 1668, Avinashi Road, Peelamedu
Post Graduate Program in Business Analytics and Business Intelligence
Other Institute 2020
PhD
Anna University 2017
Advanced Diploma in Business Management
Other Institute 2004
MBA
PSG College of Technology 1997
B.COM
PSGR Krishnammal College for Women 1995
Associate Professor Mar 2003 – Present
PSG College of Technology | Management Sciences

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Co-Authors (4)

D

Dr D Kavitha

PSG College of Technology

Mansurali

Dr Mansurali Anifa

Central University of Tamil Nadu

Sheela Rini

Sheela Rini A

PSGR Krishnammal College for Women

Sujatha

Dr Sujatha R

PSG College of Technology

Scholarly Work

A study on the contribution of small family run business to the Indian economy and development of a strategic module to ensure enhancement in their performance

Funding Agency: University Grants Commission, New Delhi, India

Principal Investigator

190,000

2012 - 2013

Completed
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Scholarly Publications

How Artificial Intelligence and Generative AI Is Revolutionizing the Fashion Industry

Open Access
book chapter
Authors: Uma Maheswari B., G. Painguzhali, Viswanath Ananth, D. Kavitha, R. Sujatha

Amalgamation of Technology Adoption Model (TAM) and Conjoint Analysis to Understand Consumers’ Perception of Wearable Health-Tech Devices

Open Access
Article

Application of Machine Learning Models to Improve the Accuracy of Earnings Management Prediction

Open Access
book chapter
Authors: • Kaviyameena, D., Kavitha, D., Maheswari, B. U., & Sujatha, R.

Application of Machine Learning Algorithms for Creating a Wilful Defaulter Prediction Model

Open Access
conference paper
Authors: Uma Maheswari B.;Chandran H.S.;Sujatha R.;Kavitha D.

Understanding Consumer Behavior using Market Basket Analysis

Open Access
book chapter

Sales Prediction and Conversion

Open Access
book chapter
Authors: Sujatha R, Uma Maheswari B

Assessment of firm’s Performance by Employing Text Mining Techniques

Open Access
book chapter
Authors: • Parveen, N. N., Kavitha, D., Maheswari, B. U., & Sujatha, R

Super Apps, The Natural Progression in Fin-Tech in Fintech and Cryptocurrencies

Open Access
book chapter
Authors: Kavitha D, Uma Maheswari B, Sujatha R