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Dr Sachin Sinha

vidwan id: 181162
Male

Associate Professor, School of Business and Management
Christ University

Expertise

  • Anthropology

Publications

Total Articles 21
Books 0
Proceedings 0

Publications

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Scopus

Citations 33
h-index 4

CrossRef

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Citations 15
h-index 2
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Professional Recognition

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Community & Membership

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Bio

Sachin Sinha is currently working as Associate Professor with the School of Business and Management at Christ University Delhi-NCR campus. In his career spanning 26 years till now, he has taught at different business schools and also worked in the field of corporate communications. His areas of academic interest include consumer psychology and marketing communications. He has authored and published 25 research papers and 2 books.

Personal Details

  • Male
  • Associate Professor , Christ University
  • Mariam Nagar, Sewa Nagar, Ghaziabad, Uttar Pradesh, India
Ph.D.
Other Institute 2015
Associate Professor Jun 2020 – Present
Christ University | School of Business and Management

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Co-Authors (7)

Deepti

Dr Deepti Sinha

Christ University

Gurpreet

Dr Gurpreet Singh

Guru Nanak Dev University College, Verka

Gurpreet

Dr Gurpreet Singh

Baba Farid College, Deon

Lekha

Prof Lekha Rani

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Scholarly Work

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Impact Analysis of Digital Age on Print Media

University Sharda University, Greater Noida
Year 2021

Analysis and Design of Innovation in Indian Schooling System: A Study of Selected Schools in Delhi and U.P.

University Sharda University, Greater Noida
Year 2020
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Scholarly Publications

Financial Modeling using ANN Technologies : Result Analysis with Different Network Architectures and Parameters

Open Access
article
Authors: Sinha D, Sinha S, Sarangi P and Dubey M

Advertisements as the Signs of the Times: Understanding Social Change through Advertising

Open Access
book chapter
Authors: Sinha, S. & Sinha, D.

Teaching Amidst Unexpected Unknowns – the Unwritten Rules of the Game

Open Access
book chapter
Authors: Sinha, S. & Sinha, D.

Maggi as a Youth Icon in India: A Case of Cultural Branding

Open Access
conference paper
Authors: Sinha S., Sinha D. & Gupta G.

EMOTIONAL INTELLIGENCE AND EFFECTIVE COMMUNICATION

Open Access
book chapter
Authors: Sinha, D. & Sinha, S.