Ministry of Education
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Archana R Motta

vidwan id: 179999
Female

Assistant Professor,
Atria Institute of Technology, Bangalore

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Expertise

  • Management

Publications

Total Articles 2
Books 0
Proceedings 0

Publications

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Professional Recognition

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Community & Membership

2021

Cultural Committee

Convenor

Indian Academic Researcher's Association

2021
Life Member

Bio

Marketing, Management & OB, Consumer Behaviour, Services Marketing, Retail Management, Integrated Marketing Communications, Digital and Social Media Marketing, Brand Management, Entrepreneurship Development, Research Methodology

Personal Details

  • Female
  • Assistant Professor , Atria Institute of Technology, Bangalore
  • Atria Institute of Technology, Adjacent Bangalore Baptist Hospital, Hebbal
MPhil
Periyar University 2005
MBA
GRG School of Management Studies 1995
BBM
PSGR Krishnammal College for Women 1993
Assistant Professor Aug 2004 – Present
Atria Institute of Technology, Bangalore

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Dr Dushyant Nimavat

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Scholarly Work

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Scholarly Publications

A study on the growth of online fashion retailing and its influence on impulsive buying behaviour of consumers

Open Access
conference proceedings
Year: 2019.
Authors: Ms Archana R Motta, Ms Devaki S

Marketing Research

Open Access
book
Year: 2016.
Authors: Latwal, Gopal Singh