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Dr Nidhi Tandon

vidwan id: 179057
Female

Associate Professor, Department of Commerce
Manav Rachna International Institute of Research and Studies

Expertise

  • Management

Publications

Total Articles 39
Books 0
Proceedings 0

Publications

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Scopus

Citations 7
h-index 2

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Citations 0
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Professional Recognition

2017

Entrepreneurship Faculty Educator Program

PM Yuva Yojana under Ministry of Skill Development and Entrepreneurship
2022

Best Faculty Award

Manav Rachna International Institute of Research and Studies

Community & Membership

2021

IQAC

Member
2021

IQAC

Member
2021

Board of Faculty

Member
2022

Department Research Committee (DRC)

Member
2023

Board of Studies

Member
2021

Board of Faculty

Member
2023

Academic Council

Member
2024

University Research Council

Co Chairperson

The London Academy of Science and Business

2023
Editorial Review Board Membership

Centre for Education Growth and Research

2023
Lifetime

Indian Commerce Association

2022
Lifetime Membership

Bio

Marketing, Branding, Entrepreneurship, Advertising.

Personal Details

  • Female
  • Associate Professor , Manav Rachna International Institute of Research and Studies
  • MREI Campus: Sector – 43, Aravalli Hills, Delhi – Surajkund Road, Faridabad – 121004, (Haryana), India
Ph.D
Manav Rachna International Institute of Research and Studies 2021
MBA
Other Institute 2001
B.COM
Other Institute 1999
Associate Professor Jul 2022 – Present
Manav Rachna International Institute of Research and Studies | Department of Commerce
Assistant Professor Jul 2015 – Feb 2023
Manav Rachna International Institute of Research and Studies
Assistant Professor Jan 2015 – Jul 2015
Gitarattan International Business School

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Co-Authors (5)

Chetan J

Dr Chetan J Shelke

Alliance University, Bangalore

Gurpreet Singh

Dr Gurpreet Singh Matharou

Manav Rachna International Institute of Research and Studies

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Scholarly Work

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BLOCKCHAIN-BASED FINANCE TRACKING SYSTEM AND METHOD THEREOF

MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH & STUDIES (MRIIRS)
- Patent No. : 202311008208 Filed : 08-02-2023
Published : 17-02-2023 Published

Scholarly Publications

Revolutionizing consumer engagement: The impact of augmented reality and virtual reality in retail

Open Access
Book Chapter
Authors: Singh A.;Tandon N.;Verma J.;Vashisht A.;Balhara N.

Understanding the customer's evolving mindset for AI enabled private label products: A study with AI, IS, gamification and behavioral economic framework

Open Access
Book Chapter
Authors: Tandon N.;Singh A.;Verma J.;Vashista A.

Data analytics and modern human resource practices

Open Access
Book Chapter
Authors: Srivastava A.;Vashista A.;Tandon N.

Role of Machine Learning in the Fields of Marketing Management and Strategic Human Resource Management

Open Access
book-chapter
Authors:

Analysis of Factors Affecting Purchase of Dietary Supplements

Open Access
article
Authors: Tandon, Sohela Malik and Nidhi

Analysis of Factors Affecting Purchase of Dietary Supplements

Open Access
journal-article

Role of Machine Learning in the Fields of Marketing Management and Strategic Human Resource Management

Open Access
journal-article