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Dr Parag Shukla

vidwan id: 177269
Male

Assistant Professor, Department of Commerce and Business Management
The Maharaja Sayajirao University of Baroda

Expertise

  • Management

Publications

Total Articles 72
Books 0
Proceedings 0

Publications

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Scopus

Citations 30
h-index 3

CrossRef

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Citations 2
h-index 1
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Professional Recognition

2015

Best Business Academic Award [BBAY Award]

Research Paper entitled “An Empirical Exploration of Influences of Retail Store Atmosphere on Shoppe
2016

BEST RESEARCH PAPER AWARD

Research Paper entitled An Epigrammatic Review of Digitalisation of the Retail Store Attributes for
2017

BEST RESEARCHER AWARD

Research Paper entitled An Empirical Assessment of Satisfaction from Selected Retail Store Attribute
2018

BEST BUSINESS ACADEMIC OF THE YEAR

Research Paper entitled Exploration of Mobile Wallets Adoption Among Smart Phone Users in the Vadoda

Community & Membership

Behind Convent High School

White Church Road

Gujarat

India Pin: 390002

Faculty of Commerce.

and patriotism that are required to cope up with global and domestic challenges to

emotional

physical

2012

New Delhi.

New Delhi.

2014

Syndicate Resolution No. 34 Dated 26-11-2019 and Selection Committee's Report Dated 25-11

2009 onwards & continued till this date]:

Vinoba Bhave University

Hazaribaug

2015

2016

2017

2018

SEMINARS

WORKSHOPS

Seminars

Workshops

Seminars

Workshops

Seminars

Workshops

March 2013.

Excel India Publishers

New Delhi- 110067. ISBN: 9789388237727

2017

vide letter no. R/MSU/88-A dated 10-5-2017.

Govt. of Gujarat from 14th to 16th June 2017.

KCG

Govt. of Gujarat 2018 vide letter no. R/798 dated 31-1-2018

Govt. of Gujarat from 02nd to 04th February 2018.

Faculty of Commerce

The M.S University of Baroda

2020 at the M.S University of Baroda

Vadodara and organized in association with Government of Gujarat.

Development

and preparation of the Exhibition Material to showcase the M.S University of Baroda

2020

vide Letter No. FC/585 dated 03-10-2016.

vide Letter No. FC/827 dated 08-11-2017.

Faculty of Commerce

The M.S University of Baroda

S.Y and T.Y BBA

Faculty of Commerce

The M.S University of Baroda

Chamundi Hill Road

Mysuru

Unathur Village and Post

Attur TK

Pune

India

All India Commerce Association

[ICA] New Delhi

[The Maharaja Sayajirao University of Baroda

Vadodara]

Faculty of Management Studies [FMS]

Former Dean

Faculty of Commerce

The Maharaja Sayajirao University of Baroda

Department of Commerce and Business Management

Padra

Vadodara

Fatehgunj

Gujarat

India Pin: 390002.

Indian Association for Management Development [IAMD]

2018
LIFE TIME MEMBER

Vaikunth Mehta National Institute of Co-operative Management

2017
Appointed as a Member of Review Board of Co-operative Perspective Journal published by Vaikunth Mehta National Institute of Co-operative Management (Minsitry of Agriculture and Farmers Welfare) Govt. of India, Pune, India

SDMIMD Journal of Management

2015
Appointed as a Reviewer in the Editorial Board of SDMIMD Journal of Management published by Shri Dharmasthala Manjunatheshwara Institute of Management Develipment [SDMIMD], Chamundi Hill Road, Mysuru, India- 570011

ALL INDIA COMMERCE ASSOCIATION

2013
LIFE TIME MEMBER

Bio

Dr. Parag S. Shukla holds a Ph.D. Degree in the subject of Commerce and Business Management with focus on Strategic Marketing in the area of ‘Retailing’. He has been working as an Assistant Professor in the Faculty of Commerce at the Maharaja Sayajirao University of Baroda [MSUB], Gujarat, India since the year 2009. He received his Bachelors and Masters degree and Post Graduate Diploma in Marketing Management with specialization in ‘Marketing’ from the MSUB, Gujarat, India.

Personal Details

  • Male
  • Assistant Professor , The Maharaja Sayajirao University of Baroda
  • The Lokmanya Tilal Road, Sayajigunj
Ph.D. [Doctor of Philosophy] Title of the Thesis "A STUDY OF SHOPPING ORIENTATIONS AND STORE ATTRIBUTES ON PATRONAGE BEHAVIOUR OF SELECTED SHOPPERS’ IN THE STATE OF GUJARAT"
The Maharaja Sayajirao University of Baroda 2018
UGC- NATIONAL ELIGIBILITY TEST [NET]
University Grant Commission 2014
Gujarat State Eligibility Test
The Maharaja Sayajirao University of Baroda 2012
M.COM [Specialization in Marketing Management]
The Maharaja Sayajirao University of Baroda 2009
POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT [PGDMM EVENING PROGRAM]
The Maharaja Sayajirao University of Baroda 2008
B.Com [Specialization in Marketing Management]
The Maharaja Sayajirao University of Baroda 2007
Assistant Professor Jul 2009 – Present
The Maharaja Sayajirao University of Baroda | Department of Commerce and Business Management

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Scholarly Work

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Scholarly Publications

Harnessing AI for sustainability: Innovations, policies, and investment paradigms

Open Access
Book Chapter

Metaverse Enabled Sustainable HRM Practices: Managing ESG for Business Resilience and Corporate Performance

Open Access
Book Chapter
Authors: Pandey A.K.;Tripathi P.;Shukla P.S.;Upadhyay P.K.

Revolutionizing Patient Access Through AI in Healthcare

Open Access
Book Chapter

An empirical investigation of accessibility and ambiance of the retail store on retail shoppers' satisfaction in the state of Gujarat

Open Access
Article

Leveraging AI in human resource management (HRM) practices for the hospitality sector: Issues and challenges

Open Access
Book Chapter
Authors: Pandey A.K.;Shukla P.;Sharma P.;Tripathi P.

LINKAGES OF MANAGING TALENT AND SUCCESSION PLANNING IN SELECTED LISTED FIRMS: A BOARD OF DIRECTOR’S VISION

Open Access
Article
Authors: Sharma T.;Upadhyay P.K.;Pandey A.K.;Shukla P.;Tripathi P.K.

Reviewing the Relationship Between E-Governance Services and Digital Citizen Experience

Open Access
Book Chapter
Authors: Vyas P.H.;Mathur S.M.R.;Shukla P.

Unlocking user engagement: The fusion of behavioural finance and marketing in mobile applications

Open Access
Book Chapter