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Dr Rowena Wright

vidwan id: 171615

Female

Associate Professor, Department of Business Management
St. Aloysius (formerly St. Aloysius College, Mangalore)

0000-0002-1611-3996 Researcher Icon

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Publications

Total Articles 6

Books 0

Proceedings 0

Publications

Scopus

Citations 2

h-index 1

CrossRef

Citations 1

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Bio

Marketing and Finance 29 years of academic experience & 15 years of research experience. Served the institute in various capacities as Dean Academics for 10 years, resource person in management domains, member of BOS & BOE at various institutes. Ph D external examiner & member of Doctoral Colloquium at MIM, St Joseph's College Trichy, Bharathiyar University Coimbatore, SRM University Chennai.

Personal Details

Female
Associate Professor , St. Aloysius (formerly St. Aloysius College, Mangalore)
Kotekar

Ph.D.

Bharathidasan University 2008

Associate Professor Jun 2003 – Present

St. Aloysius (formerly St. Aloysius College, Mangalore) | Department of Business Management

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Lecturer

Ms Nausheeda B S

Assistant Professor

Dr Vishwanatha Badikana

Assistant Professor

Mr Ayush G Kottary

Assistant Professor

Dr Aruna Kalkur T

Dean

Ms Arundhathi Ramesh

Assistant Professor (Grade-I)

Mr Arun Melcom D'Souza

Assistant Professor

Assistant Professor

Ms Ashitha Jane Pinto

Assistant Professor

Ms Ashly Varghese

Teaching Assistant

Co-Authors (1)

Dr Benny Godwin

Christ University

Scholarly Work

Brand Switching Behaviour of Youth towards Cosmetics in Mangalore, Karnataka

Funding Agency: University Grants Commission, New Delhi, India

Chief Investigator

110,000

2014 - 2016

Completed

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Scholarly Publications

Understanding the antecedents of service decisions: An integration of service promiscuity and customer citizenship behaviour

Article

Year: 2019. Volume: 10 , Issue: 1 , Pages: 34-54 .

Authors: Godwin B.J.;Wright R.

DOI

10.1504/IJSEM.2019.098927

1

2

Exploring MAFI Potential as a Multi-Disciplinary Research and Integrated Business Management Paradigm

article

Year: 2017. Volume: 5(1), ISSN 2321 8797 .

Authors: Mascarenhas, O. Wright, R. &Rajani;, S

Brand Switching Of Cosmetic Brands Among Youth: Empirical Evidence

article

Year: 2017. Volume: 6 (1) .

Authors: Wright, R. Sumitha, PV

R Management – A contemporary attitude towards enhancing performance with specific reference to the health care industry

article

Year: 2016. Volume: 4(2) .

Authors: Dias, B.& Wright, R

An Empirical Study on The Impact of Demography on Conflict Management Styles Of Academicians in Mangalore B-Schools.

article

Authors: Wright, R. Sumitha, PV.

Competitive Strategies of corporates in Rural Markets: Issues &Challenges;

article

Year: 0000. Volume: 3(6) .

Authors: Wright, R. Sumitha, PV.